Unless you’re a full time marketer, you probably don’t have hours each day to dedicate to promoting your business, product and website. That’s why I’ve put together this list of effective online marketing tactics that shouldn’t take you more than about a minute each to complete.
While the majority of your marketing tasks will take far longer, there’s definitely a time and place for implementing quick tactics. The next time you’re overwhelmed, but feel like you’d at least like to do some marketing, consult this list and check a few items off – you’ll feel better and make some good progress on your marketing campaign.
1. Get Some Help Writing a Captivating Headline
I know that your headline can make or break your content; according to Copy Blogger, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest.
Portent’s Content Idea Generator is a fantastic tool for helping you come up with headline ideas. Simply plug in the subject of your content, and voila! Instant headline based on what we know about good headline writing. As an example, I typed in ‘marketing tips’, and got the headline: Why Marketing Tips are Sexy.
For more information on creating great headlines, see my articles “The Online Marketer’s Guide to Writing High-Converting Headlines” and “9 Tools to Help You Come Up With Content Ideas.”
2. Create Your Own Facebook Post Rather Than Sharing
Rather than sharing another brand’s post, why not (ethically) get the credit for it yourself? Research by Edgerank Checker shows that created posts – as compared with shared posts – receive far more viral reach, organic reach and engagement than those that are simply shared.
I’m not suggesting you repost other people’s content as your own; however, what you can do is use other people’s content as a starting point for your own post. For example, if you learn some breaking news from CNN’s Facebook page, don’t simply share CNN’s post; write your own (and feel free to include a shout-out to CNN, if you like).
3. Recycle an Old Blog Post on Social Media
Don’t have time to write a new blog post? Why not share an old post on Facebook, Twitter or Google+? Most people won’t remember it (or have seen it the first time), and even if they do, they’ll probably be happy to see it again (as long as it’s good, of course!).
Don’t think of recycling old blog posts as simply the lazy way of doing content marketing: it actually has significant benefits:
- Old blog posts will continue to accumulate likes, shares and comments, increasing the social credibility of the post.
- Sharing an old blog post extends its reach in the blogosphere, potentially resulting in new links and traffic to your site.
- People love to comment on posts that already have lots of shares, comments and discussion. When they see that your post has already generated a buzz, they’ll be more likely to participate in the conversation.
4. Take a Quick Trip to Reddit to Find Trending Topics
Sure, you could spend an hour coming up with a new and original topic for your blog post. OR, you could just visit Reddit and piggyback off what you already know is popular.
I’m not suggesting copying articles you find there; what I am suggesting is using popular content as a starting point for your own original content.
For instance, if I go to Reddit right now, I see a popular ‘AskReddit’ topic: “Why is it so hard to make friends as an adult?” With over 3000 comments in the 4 hours since it’s been posted, this question has obviously attracted a lot of attention.
Now, try writing your own blog post or social media update on this topic, encouraging people to join in the conversation, and generating some buzz for your own brand.
5. Add a Call to Action on Your Most Popular Page
This is one of my favorite tactics, because the payoff for about 1 minute’s worth of work can be huge. Log in to your Google Analytics account and navigate to Behavior, Site Content, then All Pages. You’ll then be able to see which content is currently receiving the most views.
If you haven’t already, add a strong, highly relevant call to action on this page. The idea here isn’t to offer something of true value that’s highly related to the subject of your most popular content.
For help writing calls to action, see my article, “The Definitive Guide to Crafting Winning Calls to Action in Your Content.”
6. Write a One-Minute Blog Post
Yes, it’s possible to write a blog post in one minute! Obviously it’s not going to be a content-rich post, but incorporating already existing content into your post can be a quick and easy way to engage your fans, followers and subscribers.
Here’s how: Go to Google Image Search, and type in [your topic] quote (of course substituting ‘your topic’ with your topic!). As an example, I’ll type in ‘motivation quote’. I quickly spot a favorite quote, so I save it to my desktop, being careful to note where the image is from.
Post it to your blog with a brief commentary, hit publish and you’re done!
Here’s an example:
Here’s one my favorite quotes of all time: “The struggle you’re in today is developing the strength you need for tomorrow”.
Why do you think it’s so hard for us to remember this? Leave a comment below!
Image courtesy of Daily Quotes
7. Get a Snapshot of What People are Saying About You on the Web
Ever wonder what people are saying about you or your brand online? Go to Social Mention and type in your full name, website url, product name or company name, and get an instant picture of what people are saying. Be sure to use quotation marks around multi-word names or phrases for the most accurate results.
Social Mention retrieves mentions on blogs, microblogs, bookmarks, images, videos and questions.
You can use this information to understand what people are saying about you or how they feel about your brand; what you do with that info is up to you. Some ideas may be to use it as inspiration for a blog post, to respond to mentions on blogs or on Twitter, or even to scope out what people are saying about your competitors.
Most business owners don’t have hours to commit to marketing every day, so these quick tips will give you ways to grow your brand online without sacrificing other important tasks. For more marketing tactics and strategies, see this collection of resources.
Do you have some quick marketing tactics that have been especially helpful or valuable? Let me know in the comments below!
This article was written by Jayson DeMers from Forbes and was legally licensed through the NewsCred publisher network.