Yesterday Kickstarter announced they’d passed $1 billion in pledges to creative projects. According to their nifty infographic, more than half was pledged in the last six months alone.
It’s great news that crowdfunding offers an alternative to bank loans or seed funding, especially for first-time entrepreneurs with a burning desire to get a product to market or even prove that a market exists. But how do you standout in the noise? Here, some of Indiegogo’s most successful campaigns share their secrets on getting noticed and not getting lost in the shuffle.
It may sound obvious, but don’t forget to use all social networks to promote your campaign. You should tweak your message slightly – what works on Facebook won’t necessarily appeal on Tumblr or Instagram.
If your campaign speaks to a certain demographic, go find them online. Stacy Rauen of Bump Water a folic acid and vitamin infused water for moms-to-be that raised almost $20k on Indiegogo says she saw great traction by advertising on parent hubs.
It’s crucial to remember your audience, she says. “Our product is for moms and moms-to-be, so our campaign had a baby centric vibe. We are both mothers, so we incorporated our children into our campaign video, she says.
Being canny about online advertising and promotion can also make the difference.
“Use a retargeting service like adroll and set it up before you launch your campaign. This will enable you to re engage with visitors that were interested enough to visit your campaign page just once but may not have been motivated enough to purchase,” says Deven Soni, cofounder of Sprayable Energy, a liquid you spray on your skin to get the energy you would from energy drinks. The company smashed through their $15K target, raising $170,000.
“If possible give samples of your product to influencers like bloggers before you launch so that early articles written about you contain third party product validation,” adds Soni. “This will give more comfort to other outlets that want to write about your product and will enable these new outlets to endorse you with more enthusiasm.”
Don’t stop there. Throw your own launch event where you can share your vision with friends, family and other supporters, she says. “This will give them more comfort in providing valuable introductions, endorsing the product, and empathizing with how busy you are during the campaign,” says Soni.
“Stay in contact with contributors – there is no such thing as too much,”says Jessica Richman, cofounder of uBiome, which raised more than $300,000 on Indiegogo last year. “We updated over ten times and still people had questions and wished we’d updated more,” she says.
It’s best to “err on the side of too much information, not not enough,” she says. Remember, “your contributors are your best source of information about what they need and your first customer group.”
Create perks for every budget, says Richman. “Make sure that you have price points for every group that might be interested: a low one just for those who are curious, a t-shirt level, a single product level, a few others, and then something for those people who may just want to give you money. We had a $10,000 perk and two people contributed at that level,” she says.
Don’t make people feel shortchanged. “Make sure your participants are getting value for money,” says Richman. “Even for idealist projects like science or women’s health or global development, there should be a tangible product or benefit that each participant can receive,” she adds.
This article was written by Hollie Slade from Forbes and was legally licensed through the NewsCred publisher network.