The Winter Olympics in Sochi that begin next week will generate the most revenue and be the most expensive Olympic Games ever.

By early last month, broadcaster NBC had already sold a record $800 million in advertising and the Games in Sochi have attracted a record number of advertisers with the total value of contracts with sponsors, suppliers and licensees amounting to almost half a trillion dollars–an all-time record not only for Winter, but also for Summer Olympic Games. But risks abound, both for athletes and big sponsors like Coca-Cola and McDonald’s.

Sports business expert Chuck Baker of DLA Piper was recently a guest on Forbes SportsMoney, the Emmy Award winning show on the YES Network. He, Bob Lorenz and I discussed the business, risks and rewards of the Sochi Winter Olympics. You can check out the chat in the video below.

 

This article was written by Mike Ozanian from Forbes and was legally licensed through the NewsCred publisher network.