In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes. Those that fail to do so will fall behind. Below are 15 great marketing softwares that can help companies remain relevant and master marketing in the digital age:
Marketo is one of the biggest and most established marketing automation companies, which makes it easy to launch and manage marketing campaigns. Marketo offers everything marketers need including tools for automating inbound marketing, lead management, social media marketing, sales management dashboards as well as analytics. In 2012, the company generated revenue to the value of $32.9 million and was recently registered on NASDAQ.
Vocus is a leading cloud-based marketing software which helps with customer acquisition and retention by making it easier for marketers to reach out via social media and other online media channels. Vocus offers a comprehensive suite of tools which integrate social media marketing, search marketing, email marketing as well as effective PR. Vocus reported 2012 revenue of $170.8 million, a 49% increase from the previous year.
HubSpot offers a powerful inbound marketing solution as a personalized and more effective alternative to traditional marketing strategies which can tend to harass consumers. It has developed a host of marketing apps which include tools for blogging, social media, lead management and even marketing analytics that people love and respond to. Founded in 2006, the company recently raised $35 million.
Yesware is an email platform which makes it easier for salespeople to manage and track emails and thus close more deals. The platform tracks email opens, provides in-email analytics as well as data on user engagement. Yesware syncs seamlessly with CRMs like Salesforce, Microsoft Dynamics and Oracle CRM saving time and increasing efficiency. Yesware raised $4 million less than a year after its initial seed funding round, making it a startup to watch this year.
Sailthru aims to increase user engagement and conversion through smart data which marketers can use to better understand and respond to users in real time. This results in a personalized user experience in the form of targeted emails, for example, or a homepage tailored to an individual’s interests. Sailthru’s clients include Business Insider, AOL. Huffington Post and Newsweek among others. The startup recently raised $19 million.
Optimove’s retention automation platform leverages proprietary customer modeling technology to help marketers at online companies maximize the value of every customer. The software helps Internet businesses convert more leads, increase customer spend and engagement, reduce churn and win back more lost customers. By affecting customer behavior through highly-relevant, personalized offers and incentives, Optimove helps businesses — including clients like Conduit and GetTaxi — understand customers and maximize revenue.
LocalVox is a platform for local, social and mobile marketing for businesses, helping them generate news and engage local customers across the web, a network of local publishers, mobile, social media, email newsletters and search. After raising a total of $8.65 million and acquiring Postling in late 2012, LocalVox looks set to transform how local businesses market themselves.
MailChimp makes it easy to customize emails to suit a particular marketing campaign. Other features include analytics, the option to A/B test and geo-target as well as spam filter diagnostics. MailChimp has more than 2 million users and is growing at rate of about 6,000 users a day.
Infusionsoft provides comprehensive and cost-effective marketing and sales software for small businesses. As part of its marketing suite, Infusionsoft offers marketing automation and e-commerce tools as well as CRM. Infusionsoft makes it easier for small businesses to convert leads with its all-in-one solution. The company recently raised $54 million and acquired GroSocial for what’s rumored to be about $30 million.
ThriveHive provides small businesses with all the tools they need to excel at marketing. This includes building a custom marketing plan tailored to suit the company’s unique needs. ThriveHive’s services range from marketing consultation to SEO optimization. This startup recently raised $1.5 million.
Demandbase aims to give B2B marketers the tools they need to improve conversion rates and turn website traffic into sales. This software works by identifying a website’s traffic and tailoring the site’s content to those visitors thus providing an experience which is personalized and relevant. Demandbase recently raised $15 million.
WordStream aims to optimize search engine marketing and helps marketers get better results out of their SEO and PPC campaigns. It lets marketers effectively manage and create paid as well as organic campaigns. In 2012, the company raised $6 million, bringing its total funding to $16 million.
Act-On is a cloud-based marketing solution which is designed to automate marketing tasks increasing efficiency. Act-On offers tools for organizing marketing campaigns, converting leads and integrating marketing efforts into sales systems. It has over 1000 customers and a total of $30 million in funding.
CAKE provides real-time analytics and tracking for efficient marketing campaigns. CAKE organizes all information in one place and lets the marketer control everything from location, device and even traffic source to be targeted. Launched in 2007, the company has a client base which includes ScoreBig, Convert 2 Media and Lifescript among others.
Optify is a cloud-based service which gives a marketer complete control over lead generation programs. With Optify it’s possible to generate new leads, nurture existing leads and even measure the success of marketing efforts. Optify has raised a total of $8.85 million.
This article was written by Ilya Pozin from Forbes and was legally licensed through the NewsCred publisher network.