Marketing through social media has skyrocketed – whether you’re choosing Twitter, Facebook or LinkedIn, using social media to reach out to your audience continues to be successful.

Instagram is another outlet of social media available that may not get as much credit as Facebook or LinkedIn, but when used correctly, can be a great marketing tool to share information, discounts and products with your audience.

Because visual marketing is becoming more and more popular, using Instagram will prove to be beneficial to your business in many different ways.


One of the best ways to connect with your audience is to offer contests and promotions through your company’s Instagram account.

This particular platform is an excellent way to engage your readers in photo contests, where you can either ask them to share specific photos or use hashtags to gain attention to the media frenzy. Involving your audience and asking them to vote for their favorites will promote the contest through searches and even allow them to share their links via other social media, such as Facebook or Twitter.

Using contests will not only improve your reputation with your loyal customers but it will also provide you an opportunity to gain more followers.

More Than Business

Instagram is a great marketing tool for businesses, but it can also be a great way to connect with your customers and clients on another level.

Share pictures you enjoy; celebrations within the office; things your company is doing to reach out to the community on a local level. Instagram is another way to reach out to your audience not only regarding your products, but to show them that behind your brand is just another group of regular people.

Feature Your Customers

Sharing customer testimonials works wonders with new clients – it gives them an actual person who has dealt with your business and is willing to share with other people how they feel about it. Fortunately, the same can be done when it comes to using visuals.

Sharing your customers Instagram photos, such as them wearing a t-shirt made by your brand or receiving a package from an online order with your products in it can be just as effective as testimonials. This can also help develop your company’s brand: your audience will associate your company with people they know or can relate to.

Promoting Products

The main reason Instagram is an effective form of marketing is the fact that you can use visuals to showcase some of your best products. You can pick out new products, filter the images and hashtag it appropriately so that it can become a popularly searched item.

For small businesses, use “Instagram celebrities” to your advantage – offer to send them a product of their choice and request to be featured on their Instagram account. This can provide you with less costly publicity but still allow you to reach out to a large audience. Many of these ‘celebrities’ are used to being asked to promote companies or their products, so check their profile for a link to their email.

Using Instagram for marketing purposes is just one more way to help generate more traffic and followers for your business.


This article was written by Tabitha Jean Naylor from Business2Community and was legally licensed through the NewsCred publisher network.