Crises are inevitable for any small business. There’s going to come a time where something will go wrong – whether because of you, an employee , or something completely out of your control. How you deal with that crisis can have a... Continue
Are you among the many small business owners who are using Facebook, Twitter and Pinterest, but don’t have a social media strategy? Are you wondering what to post and how to reach your customers?
You're not alone.
A survey released... Continue
The holiday season will creep up quickly on the unsuspecting small business owner and before you know it, it’s time to start buying and delivering holiday gifts to your clients.
Many small business owners want to give their clients a... Continue
Ads are, if nothing else, supposed to differentiate companies, but when it comes to ads that tread on the sensitivities of their intended audiences, mishaps happen and you can differentiate yourself in a bad way. “People are offended... Continue
A statistician is not required to tell us that we’re becoming more dependent on mobile devices. All you have to do is look around. Our devices have become like attire. We’re all wearing them – and using them – all the... Continue
Every day holds potential for your small business. You never know when you’ll come face-to-face with a potential new client, investor or just the person who can have a catalytic effect on the growth of your business. Are you ready for... Continue
Are you sure you don't need a customer relationship management (CRM) system? You're sure you don't need a database to track all of your clients are your communication with them? A database that can be very affordable (even free)? You're... Continue
Loyalty programs are seemingly everywhere these days. Visit any consumer business—whether a coffee shop, a clothing store or a florist—and there’s a good chance you’ll be asked to sign up for its rewards program. It could be as... Continue