Outsourcing tasks to a virtual assistant can boost your efficiency, focus and productivity so you can spend your workdays helping your small business grow and prosper.
It also may mean you don't have to hire a full time new employee.
If... Continue
Any small business owner knows that loyal customers are the best customers. They will continue to buy from your small business and, better yet, they may refer their friends and colleagues. Unfortunately, the typical American... Continue
Thinking of creating a punch card for your small business? We’ve all seen loyalty punch cards — the simple wallet-size cards that get stamped or punched every time you make a purchase at the coffee shop. And, since an Accenture study... Continue
Your business's good reputation is one of its greatest assets. It differentiates you from the competition, and customers will pay a premium to do business with a reliable company they can... Continue
At 10:30 on a Sunday evening, Steve Lapenta's phone rang. An employee of Lapenta's small natural foods business, The Bridge in Middletown, Conn., was on the line.
“You should come down here," the employee said. “A truck just crashed... Continue
What creates the nooks and crannies in Thomas' English Muffins? What is the recipe for Coca-Cola? What algorithm makes Google the number-one search engine? The answers to these questions are closely guarded trade secrets.
Almost all... Continue
Any small business can get turned upside down by an unexpected event whether it's from COVID-19, a wildfire or a hurricane. But having a disaster plan in place can help get you back in business quickly.... Continue
Mark Twain wrote that “many a small thing has been made large by the right kind of advertising." And it's true. Smart advertising can make a relatively unknown brand or product famous.
Yet it's also a legal minefield. Whether on TV,... Continue
Reputation is everything in business, so it's easy to see why reputational harm poses a costly risk to small businesses.
Reputational harm generally occurs when a business gets portrayed negatively in some way, from a bad online review to... Continue
