If you’ve followed our advice, you now have yourself an excellent web designer ready to take your small business to the next level with an awesome site. But now comes the question: how can you make the process of working together go as smoothly as possible for both of you? We’ve put together a few tips to help you get the best work out of your web designer and an experience that will lead to an even greater site for your business.
1. Don’t Just Give Examples of Sites You Like, Explain Why You Like Them
If you’ve picked a good web designer, they’re most likely going to ask you early on to give them examples of other websites that you love. It’s a useful shorthand for them to get a good sense of what you’d like your small business’s site to look like. That’s why it’s key to not just give your designer several examples, but – more importantly – to take the time to tell them what exactly it is you like about those sites. That can include everything from a color scheme to a single image. The more details and explanations you give your web designer to work off of, the sooner you’ll get a website you’ll be happy with.
2. Tell Your Designer What You Want Your Website to Achieve
A website should never be treated as something you’re doing just because you’re supposed to have one as a small business. Make sure you’ve taken the time to really think about what it is you want your website to achieve. How do you want it to impact your business? Once you have that figured out, tell your web designer. That will help them to make sure form follows function. They can use your objectives to make sure that whatever they’re designing will work towards achieving your site’s goals.
3. Always, Always, Always Be Specific With Your Comments
When you’re giving your designer notes on anything – no matter what stage of the project you’re in – one thing will make their life and yours considerably easier: be very specific in your comments. Any freelancer will tell you nothing is more frustrating than clients who give extremely vague feedback. You don’t want your designer to waste time playing psychology and figuring out what you actually want. You want to leave them with clear instructions they can implement. That’s why it’s good to remember that there’s no such thing as over-explaining when it comes to website feedback. The more extensive and specific you are in your comments, the more specifically (and effectively) your web designer can deal with them.
4. Ask For Big Revisions Early
You will most likely go through several rounds of revisions while you’re working on your site with your web designer. As you’re making your way through that process, be sure to always ask for big revisions early on. If you have even an inkling that you might not be happy with, say, a proposed layout for your website in the very early stages, say something. Asking for big revisions late in the game will waste your time, and that of the web designer’s. Most of all, it will most likely lead to major delays in completing the project. So, remember: big revisions are for the early stages of a web design, while the later stages should only be for finessing and tweaking.
5. Trust Your Web Designer
You know how you shouldn’t be micromanaging your employees and not trusting them to know how to do their job on their own? The same rule applies to web designers. Yes, you should have a clear vision of what you want, but you hired a web guru for a reason: you’re not one. You need to be able to step back and trust your designer to know what they’re doing. That’s why you’re paying them the big bucks, after all. Allow them the freedom and space to realize your vision and goals for you.
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