Business owners have many choices when it comes to their marketing today, and choosing the right marketing channels to achieve your goals can be overwhelming. How do you figure out which channels are the best ones to focus on? The answer will depend on various factors, including what... Continue
Growing your business isn't easy, but there are plenty of resources, people and organizations that can help you. The key is finding the ones that make the most sense for you and your business. And once you make the right connection, you'll be on your way to obtaining useful... Continue
I've been writing a lot about getting cash from the government to help manage through the serious economic downturn we've been suffering. But not everyone is going to get a Paycheck Protection Loan, considering how far behind the Small Business Administration is in processing... Continue
Recent weeks have seen a surge in business owners and their employees working remotely. The social distancing and self-isolation tactics meant to slow the spread of COVID-19 have seen millions turn to remote working, taking advantage of technology to continue their business... Continue
As many restaurants and offices prepare to reopen their doors, it can be very tempting to simply resume “business as usual." However, while the number of COVID-19 cases are certainly in decline, this health threat is still far from over and business owners need to continue enforcing the... Continue
Thinking of hiring a marketing consultant for your company? Over the past 20 years, I've worked with countless ones, with varying degrees of success. Make no mistake—there are many great marketing people out there for... Continue
