For many small businesses that operate on a B2B (business-to-business) model, the process of transitioning to the virtual marketplace can pose a unique set of challenges. Unlike their B2C (business-to-consumer) counterparts who can successfully market themselves to a broader audience,... Continue
Gene Marks is an author, columnist, keynote speaker and owner of the Marks Group. Through his writing and collaboration with The Hartford's Small Biz Ahead blog and podcast, Gene gives advice and resources to help business owners, executives and managers they need to run a successful... Continue
It's not news that this has been a crazy year. Many small businesses have been negatively impacted by the pandemic. And yet, there are a number of businesses that have continued to operate profitably, some that have even thrived. Millions of government loans were received. Some businesses... Continue
Recent weeks have seen a surge in business owners and their employees working remotely. The social distancing and self-isolation tactics meant to slow the spread of COVID-19 have seen millions turn to remote working, taking advantage of technology to continue their business... Continue
As many restaurants and offices prepare to reopen their doors, it can be very tempting to simply resume “business as usual." However, while the number of COVID-19 cases are certainly in decline, this health threat is still far from over and business owners need to continue enforcing the... Continue
The press release is not over-hyped. It's not unimportant. It's still very relevant. However, the year is 2020, and the press release that your parents wrote has, well, expired. Back in the day, companies would issue press releases for product releases, key hires, corporate events or... Continue
