Marketing
The Basics of Social Media Marketing for Small Business
While the importance of social media marketing has grown, it's never been more essential to small businesses than now. While most of the population is trying to stay home, many small businesses have been completely altering how they... Continue
Small Business Saturday 2019: What You Need to Know to Succeed
The annual Small Business Saturday—as a retail and community event—is anything but small: Since its inception in 2010, spending has reached an estimated $103... Continue
Is Small Business Saturday for Hype or for Real?
When American Express announced its very first Small Business Saturday back in 2010, I, for one, didn't think much of it. As usual, I was... Continue
The Three Golden Rules for Getting A LOT More People to Read Your Newsletter
One of the things that perplexes me is why every business doesn't send a regular email newsletter. Do you send one? I don't care how boring your business is — and, trust me, many of my clients sell some boring products and services,... Continue
Small Business Cyber Monday Gift Guide: Find the Perfect Gift From a Small Business Like Yours
The holidays are a time of celebration, but they also can be a time of stress—especially while searching for the perfect gifts for everyone on your list, whether they're a foodie or a sports fan, or even a combination of the... Continue
What Is the Enclosure Notation in a Business Letter?
Are you familiar with the enclosure notation in a business letter? If you're a business owner, you should be. Understanding proper business letter formats, not to mention the parts of a business letter, can help ensure that your business... Continue
What Is the Format of a Memo?
As your small business or organization grows, odds are that you'll need to write plenty of short and direct communications to your staff—which means you'll need to know the format of a memo. A memo, or memorandum, is one of the most... Continue