There's more to branding than choosing a logo and a color palette. Proper branding distinguishes you from your competitors and provides a reason for your customers to buy from you. It's the first thing that comes to mind when people think... Continue
Social media marketing is more than just a trendy buzzword phrase, with tools such as Facebook business pages and Facebook Business Manager going a long way toward leveling the playing field for many small businesses. With such tools in... Continue
Small businesses offer more than unique products and quality service. They employ 47.1% of U.S. workers. They're also an essential part of the economy, with 99.9% of U.S. companies being small... Continue
Market research is an important step when it comes to the success of your small business marketing strategies. It can provide you with the information you need to make better business decisions. Use it before investing in new product... Continue
Thinking of writing an eBook? Well, buckle up — it's not easy, and it's not cheap. I've written five self-published books, and I've learned these lessons the hard way. So let me save you some time and share with you the five things you... Continue
A lot of people have a lot of advice about how your small business can succeed on Facebook. You should post frequently. You should participate in Groups. You should leverage Facebook Messaging, Ad Manager, Marketplace, Shops, Contests,... Continue
Branding is an essential component of small business marketing, but its importance can sometimes be lost in the midst of all the other priorities of running a business. Factor in branding's long-term outlook as well as the challenges of... Continue
I recently spoke to about a dozen small business retail clients of mine about what they were doing to prepare for the upcoming holiday season and, unlike in past years, there was a predominant theme to the conversations. That theme was... Continue
Successful small business owners recognize how essential it is to commit to ongoing marketing efforts for their products or services. Marketing management isn't just a seasonal event. It's a business activity you constantly conduct,... Continue
