Marketing
Marketing Channels: Which are the Right Ones for Your Business?
Business owners have many choices when it comes to their marketing today, and choosing the right marketing channels to achieve your goals can be overwhelming. How do you figure out which channels are the best ones to focus... Continue
What Not to Expect From Your Marketing Consultant
Thinking of hiring a marketing consultant for your company? Over the past 20 years, I've worked with countless ones, with varying degrees of success. Make no mistake—there are many great marketing people out there for... Continue
Everything You Need to Know About Hiring Marketing Consultants
Discussions with The Hartford's Small Business Owner Online Community have taught us that many small business owners who have seen a dip in business due to COVID-19 are choosing to use this slow period productively. Many of them aim to... Continue
The Basics of Social Media Marketing for Small Business
While the importance of social media marketing has grown, it's never been more essential to small businesses than now. While most of the population is trying to stay home, many small businesses have been completely altering how they... Continue
Small Business Saturday 2019: What You Need to Know to Succeed
The annual Small Business Saturday—as a retail and community event—is anything but small: Since its inception in 2010, spending has reached an estimated $103... Continue
Is Small Business Saturday for Hype or for Real?
When American Express announced its very first Small Business Saturday back in 2010, I, for one, didn't think much of it. As usual, I was... Continue
The Three Golden Rules for Getting A LOT More People to Read Your Newsletter
One of the things that perplexes me is why every business doesn't send a regular email newsletter. Do you send one? I don't care how boring your business is — and, trust me, many of my clients sell some boring products and services,... Continue