Market research is an important step when it comes to the success of your small business marketing strategies. It can provide you with the information you need to make better business decisions. Use it before investing in new product... Continue
Thinking of writing an eBook? Well, buckle up — it's not easy, and it's not cheap. I've written five self-published books, and I've learned these lessons the hard way. So let me save you some time and share with you the five things you... Continue
A lot of people have a lot of advice about how your small business can succeed on Facebook. You should post frequently. You should participate in Groups. You should leverage Facebook Messaging, Ad Manager, Marketplace, Shops, Contests,... Continue
Branding is an essential component of small business marketing, but its importance can sometimes be lost in the midst of all the other priorities of running a business. Factor in branding's long-term outlook as well as the challenges of... Continue
I recently spoke to about a dozen small business retail clients of mine about what they were doing to prepare for the upcoming holiday season and, unlike in past years, there was a predominant theme to the conversations. That theme was... Continue
Successful small business owners recognize how essential it is to commit to ongoing marketing efforts for their products or services. Marketing management isn't just a seasonal event. It's a business activity you constantly conduct,... Continue
The press release is not over-hyped. It's not unimportant. It's still very relevant. However, the year is 2020, and the press release that your parents wrote has, well, expired.
Back in the day, companies would issue press releases for... Continue
Business owners have many choices when it comes to their marketing today, and choosing the right marketing channels to achieve your goals can be overwhelming. How do you figure out which channels are the best ones to focus on?... Continue
Thinking of hiring a marketing consultant for your company? Over the past 20 years, I've worked with countless ones, with varying degrees of success. Make no mistake—there are many great marketing people out there for... Continue
