The press release is not over-hyped. It's not unimportant. It's still very relevant. However, the year is 2020, and the press release that your parents wrote has, well, expired.
Back in the day, companies would issue press releases for... Continue
Business owners have many choices when it comes to their marketing today, and choosing the right marketing channels to achieve your goals can be overwhelming. How do you figure out which channels are the best ones to focus... Continue
Thinking of hiring a marketing consultant for your company? Over the past 20 years, I've worked with countless ones, with varying degrees of success. Make no mistake—there are many great marketing people out there for... Continue
Discussions with The Hartford's Small Business Owner Online Community have taught us that many small business owners who have seen a dip in business due to COVID-19 are choosing to use this slow period productively. Many of them aim to... Continue
While the importance of social media marketing has grown, it's never been more essential to small businesses than now. While most of the population is trying to stay home, many small businesses have been completely altering how they... Continue
One of the things that perplexes me is why every business doesn't send a regular email newsletter. Do you send one?
I don't care how boring your business is — and, trust me, many of my clients sell some boring products and services,... Continue
The holidays are a time of celebration, but they also can be a time of stress—especially while searching for the perfect gifts for everyone on your list, whether they're a foodie or a sports fan, or even a combination of the... Continue