Someone recently asked me if I give thank you gifts to my customers.
I do, but I'm not sure it's really necessary.
Whenever I finish a project, or even make a presentation to a business group, my office sends a $25 Godiva Chocolates... Continue
Small business owners are busy. It goes with the territory. Apps have become extremely powerful and are huge assets for small business owners, especially on-the-go. Here’s a collection of the 10 best small business apps to help make... Continue
The holidays are a time of giving, but they can seem more stressful than jolly if you don't know what to give.
Whether you're looking for the perfect gift for your in-laws, your second cousin twice removed, or your closest friend, we've... Continue
If you've ever quickly decided to buy a product you weren't entirely ready to buy, you probably did so because you feared you'd miss out entirely. Chances are, whether you were buying online, from a small business, or at a large retailer,... Continue
The rise of smartphones and social media has heightened the urgency small business have sought to create in their customers with advertising. Because Twitter, Facebook, Instagram, and Snapchat offer access to posts about exciting events,... Continue
For a small business owner, acquiring new customers can be expensive, and many traditional "lead-generation" strategies — such as cold-calling lists of potential customers or door-knocking — simply don't work anymore. People have more... Continue
Any small business owner knows that loyal customers are the best customers. They will continue to buy from your small business and, better yet, they may refer their friends and colleagues. Unfortunately, the typical American... Continue
Thinking of creating a punch card for your small business? We’ve all seen loyalty punch cards — the simple wallet-size cards that get stamped or punched every time you make a purchase at the coffee shop. And, since an Accenture study... Continue
Customer loyalty programs are meant to help businesses retain customers, but some are far more effective than others. One study found that the average U.S. household has 29 loyalty program memberships, yet only actively uses 12 of them.... Continue