Marketing
3 Easy Ways to Use Scarcity to Keep Your Customers Coming Back for More
If you've ever quickly decided to buy a product you weren't entirely ready to buy, you probably did so because you feared you'd miss out entirely. Chances are, whether you were buying online, from a small business, or at a large retailer,... Continue
One Sure-Fire Way to Attract Millennial Customers to Your Small Business
The rise of smartphones and social media has heightened the urgency small business have sought to create in their customers with advertising. Because Twitter, Facebook, Instagram, and Snapchat offer access to posts about exciting events,... Continue
7 Tried-And-True Strategies for Generating More Customer Leads
For a small business owner, acquiring new customers can be expensive, and many traditional "lead-generation" strategies — such as cold-calling lists of potential customers or door-knocking — simply don't work anymore. People have more... Continue
Top 5 Reasons Your Small Business May Be Losing Customers
Any small business owner knows that loyal customers are the best customers. They will continue to buy from your small business and, better yet, they may refer their friends and colleagues. Unfortunately, the typical American... Continue
What Are The Pros and Cons of Punch Cards for Your Small Business?
Thinking of creating a punch card for your small business? We’ve all seen loyalty punch cards — the simple wallet-size cards that get stamped or punched every time you make a purchase at the coffee shop. And, since an Accenture study... Continue
5 Secrets of Creating A Loyalty Program That Actually Works
Customer loyalty programs are meant to help businesses retain customers, but some are far more effective than others. One study found that the average U.S. household has 29 loyalty program memberships, yet only actively uses 12 of them.... Continue
The Dumbest Sales Advice I Ever Received for My Small Business
If you're a small business owner, you know that you're always in sales. You're the face of your company. You're the person that customers want to meet. You're usually one of the main reasons why they want to do business with you. The... Continue