Marketing
13 Best Small Business Apps
Small business owners are busy. It goes with the territory. Apps have become extremely powerful and are huge assets for small business owners, especially on-the-go. Here’s a collection of the 10 best small business apps to help make... Continue
Small Business Holiday Gift Guide: Find the Perfect Gift from a Small Business Like Yours
The holidays are a time of giving, but they can seem more stressful than jolly if you don't know what to give. Whether you're looking for the perfect gift for your in-laws, your second cousin twice removed, or your closest friend, we've... Continue
3 Easy Ways to Use Scarcity to Keep Your Customers Coming Back for More
If you've ever quickly decided to buy a product you weren't entirely ready to buy, you probably did so because you feared you'd miss out entirely. Chances are, whether you were buying online, from a small business, or at a large retailer,... Continue
One Sure-Fire Way to Attract Millennial Customers to Your Small Business
The rise of smartphones and social media has heightened the urgency small business have sought to create in their customers with advertising. Because Twitter, Facebook, Instagram, and Snapchat offer access to posts about exciting events,... Continue
7 Tried-And-True Strategies for Generating More Customer Leads
For a small business owner, acquiring new customers can be expensive, and many traditional "lead-generation" strategies — such as cold-calling lists of potential customers or door-knocking — simply don't work anymore. People have more... Continue
Top 5 Reasons Your Small Business May Be Losing Customers
Any small business owner knows that loyal customers are the best customers. They will continue to buy from your small business and, better yet, they may refer their friends and colleagues. Unfortunately, the typical American... Continue
What Are The Pros and Cons of Punch Cards for Your Small Business?
Thinking of creating a punch card for your small business? We’ve all seen loyalty punch cards — the simple wallet-size cards that get stamped or punched every time you make a purchase at the coffee shop. And, since an Accenture study... Continue