Marketing Related Articles

One Sure-Fire Way to Attract Millennial Customers to Your Small Business

The rise of smartphones and social media has heightened the urgency small business have sought to create in their customers with advertising. Because Twitter, Facebook, Instagram, and Snapchat offer access to posts about exciting events,... Continue

7 Tried-And-True Strategies for Generating More Customer Leads

Kelly Spors

For a small business owner, acquiring new customers can be expensive, and many traditional "lead-generation" strategies — such as cold-calling lists of potential customers or door-knocking — simply don't work anymore. People have more... Continue

Top 5 Reasons Your Small Business May Be Losing Customers

Stephen Robert Morse

Any small business owner knows that loyal customers are the best customers. They will continue to buy from your small business and, better yet, they may refer their friends and colleagues. Unfortunately, the typical American... Continue

What Are The Pros and Cons of Punch Cards for Your Small Business?

Sarita Harbour

Thinking of creating a punch card for your small business? We’ve all seen loyalty punch cards — the simple wallet-size cards that get stamped or punched every time you make a purchase at the coffee shop. And, since an Accenture study... Continue

5 Secrets of Creating A Loyalty Program That Actually Works

Customer loyalty programs are meant to help businesses retain customers, but some are far more effective than others. One study found that the average U.S. household has 29 loyalty program memberships, yet only actively uses 12 of them.... Continue

The Dumbest Sales Advice I Ever Received for My Small Business

Gene Marks

If you're a small business owner, you know that you're always in sales. You're the face of your company. You're the person that customers want to meet. You're usually one of the main reasons why they want to do business with you. The... Continue

What’s Your Brand’s Archetype?

Eric Dollinger

(function(n){var r="_ion_ionizer",t=n.getElementsByTagName("script"),i;t=t[t.length-1];t.id=r+ +new... Continue

9 Ways to Generate Leads from Existing Customers for Your Small Business

Allie Johnson

Existing customers are the lifeblood of many small businesses because they provide a steady stream of new business at little to no cost. You have a 60 to 70 percent chance of selling to an existing customer and, in addition to buying from... Continue

How I Use A CRM System To Help Me Run My Small Business

Gene Marks

My small business's customer relationship management (CRM) application is called Zoho CRM. Our CRM is our mission-critical system, a database that holds information about everyone — customers, prospects, partners, vendors,... Continue