Marketing
What Are The Pros and Cons of Punch Cards for Your Small Business?
Thinking of creating a punch card for your small business? We’ve all seen loyalty punch cards — the simple wallet-size cards that get stamped or punched every time you make a purchase at the coffee shop. And, since an Accenture study... Continue
5 Secrets of Creating A Loyalty Program That Actually Works
Customer loyalty programs are meant to help businesses retain customers, but some are far more effective than others. One study found that the average U.S. household has 29 loyalty program memberships, yet only actively uses 12 of them.... Continue
5 Secrets of Creating A Loyalty Program That Actually Works
Customer loyalty programs are meant to help businesses retain customers, but some are far more effective than others. One study found that the average U.S. household has 29 loyalty program memberships, yet only actively uses 12 of them.... Continue
The Dumbest Sales Advice I Ever Received for My Small Business
If you're a small business owner, you know that you're always in sales. You're the face of your company. You're the person that customers want to meet. You're usually one of the main reasons why they want to do business with you. The... Continue
9 Ways to Generate Leads from Existing Customers for Your Small Business
Existing customers are the lifeblood of many small businesses because they provide a steady stream of new business at little to no cost. You have a 60 to 70 percent chance of selling to an existing customer and, in addition to buying from... Continue
How I Use A CRM System To Help Me Run My Small Business
My small business's customer relationship management (CRM) application is called Zoho CRM. Our CRM is our mission-critical system, a database that holds information about everyone — customers, prospects, partners, vendors,... Continue
How We Badly Used Email Marketing Services at My Company
For the past seven years my company has been running an email marketing strategy. Sometimes we help our clients set up theirs too. There are many good email marketing services – MailChimp, JangoMail, AWeber and others – we use... Continue