For businesses built around driving, COVID-19 poses a lot of risks. According to the Centers for Disease Control and Prevention (CDC), the virus spreads between people who are in close contact (within 6 ft) and through respiratory droplets... Continue
Branding is an essential component of small business marketing, but its importance can sometimes be lost in the midst of all the other priorities of running a business. Factor in branding's long-term outlook as well as the challenges of... Continue
A new coronavirus relief bill was passed by Congress and has been signed into law. If you run a small business, here are 15 things you need to know about... Continue
The amount of time, effort and money it takes to start a business can be overwhelming. That's why many budding entrepreneurs consider opening a franchise instead of creating a company from scratch.
Small business owners with a franchise... Continue
Millions of small businesses in the U.S. are having to navigate new issues like never before. The Coronavirus pandemic is creating significant disruptions to both supply chains and demand. Some of my clients have been forced to close... Continue
I recently spoke to about a dozen small business retail clients of mine about what they were doing to prepare for the upcoming holiday season and, unlike in past years, there was a predominant theme to the conversations. That theme was... Continue
During these crazy times, employees need sanity. As leaders, we need to figure out how to provide it. Crisis communication is important no matter what kind of business you manage. Whether you’re running a small shop out of your home... Continue
The Coronavirus pandemic has caused a small business financial crisis. If your business is anything like mine, you’re most likely already seeing a drop off in demand and a slowdown in traffic. Sadly, many of my clients who operate... Continue
Running a small business is challenging. But now, these challenges have multiplied thanks to the Coronavirus pandemic. So, how can you keep your business afloat over the next few months until this is behind us? Here are eight crisis... Continue
