There are over 30 million small businesses in the U.S., and each one can benefit from a strong marketing strategy. Focusing on marketing can help your optometrist... Continue
Market research is an important step when it comes to the success of your small business marketing strategies. It can provide you with the information you need to make better business decisions. Use it before investing in new product... Continue
We all know that setting goals is important, but few of us do it the right way. And unfortunately, it prevents us from reaching our goals. That's frustrating.
There are a lot of ways we self-sabotage: We over-complicate our goals. We... Continue
Whether you're looking for the perfect gift, flowers for an event or an antique frame, small businesses have your back. They're also a huge driver of your local economy. According to the Small Business Administration, there were about 31... Continue
We've all heard of independent contractors, but do you really understand how they're different from employees at an organization? To start, anyone who has hired on a temporary or project-basis can be an independent contractor.
So, if a... Continue
The average claim for a customer injury or property damage is about $30,000. If a claim leads to a lawsuit, then it can cost upwards of $75,000 to defend and settle. With that information, most small business owners would agree that small... Continue
Thinking of writing an eBook? Well, buckle up — it's not easy, and it's not cheap. I've written five self-published books, and I've learned these lessons the hard way. So let me save you some time and share with you the five things you... Continue
A lot of people have a lot of advice about how your small business can succeed on Facebook. You should post frequently. You should participate in Groups. You should leverage Facebook Messaging, Ad Manager, Marketplace, Shops, Contests,... Continue
Every business owner needs to establish a direction for their company. Luckily, you can do just that by creating a business plan. It serves as a roadmap for how to structure, run and grow your operation. It helps... Continue
