Business Management

Pride Socks: Business-Building Lessons From Someone Who Never Expected to Own a Business—But Is Succeeding at It

Anne Shaw

Looking for tips on how to better run your small business? Need ideas for building your customer base? One small business owner shares their valuable lessons on building and maintaining their brand. Having spent 12 fulfilling years as a... Continue

How to Ask for Testimonials Without Sounding Desperate

Felicia Sullivan

Fact: A stranger's review has more impact on your customer's purchase decision than any of your marketing or advertising efforts. According to a survey by BrightLocal, 88% of customers rely on reviews to determine the quality of a local... Continue

How to Unplug and Take a Real Vacation as a Small Business Owner

Felicia Sullivan

We've all been there: You're on a beach vacation and you're covered in sweat and suntan oil. Maybe your children are playing in the surf. You're supposed to be tucking into a cocktail served with a paper umbrella, but instead you're... Continue

The 9 Worst Things Your Business Can Do on Social Media (And What to Do Instead)

Anne Shaw

Even if you understand the ins and outs of using social media from your personal experience, running a social media account for your business is a whole different ballgame. One insensitive post can garner negative coverage and public... Continue

What Are the Key Components of a Strategic Plan?

Eric Vo

As a small business owner, you're tasked with making big decisions. How do you know if it's the right time to make an investment? Are you putting your business on the right path? Having a strategic plan can help. The key elements of such a... Continue

Networking for Introverts: 6 Ways to Handle Your Least Favorite Part of Being a Business Owner

Felicia Sullivan

We've all been to those kinds of networking events where 50 strangers are packed into a room with nothing but cheese, stale crackers, and dwindling hope. No, this isn't a reenactment of The Hunger Games — odds are this is an accurate... Continue

What Is the Strategic Planning Process?

Eric Vo

An effective strategic planning process involves having discussions with employees and outside vendors, as well as analyzing your small business and the industry. The outcome is a formal document—the strategic plan—that details your... Continue

Why Is Strategic Planning Necessary?

Eric Vo

Strategic planning is a process for determining and aligning a business's vision with its goals and objectives, which includes the development of a strategic plan. Through research, discussion, and goal setting, the strategic planning... Continue

What Is Strategic Planning?

Eric Vo

An Introduction to Strategic... Continue

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