Business Management
Small Business Holiday Gift Guide: Find the Perfect Gift at a Small Business Like Yours
The holidays are a time of giving, but they can seem more stressful than jolly if you don't know what to give. Whether you're looking for the perfect gift for your in-laws, your second cousin twice removed, or your closest friend, we've... Continue
The Many Dangers of Fire That Small Businesses Can Face
Few things can decimate a small business like a fire, and it's not an uncommon disaster. In 2014, an average of 12.3 non-residential fires happened every hour. The impact of out-of-control flames can be extremely expensive. Even if fires... Continue
Your Lack of Sleep is Hurting Your Business…And Could Be Killing You
There was once a time — when I was younger — when I bragged about how little sleep I needed: "I can go on just three or four hours of sleep," I remember telling people, thinking that it was a sign of strength. I've since learned that... Continue
How to Protect Your Personal Wealth as a Small Business Owner
Starting a business is risky. New business owners have to deal with many uncertainties, such as whether clients will find value in their offering, whether they'll be able to turn a profit, and what they'll do if the business fails. Many... Continue
3 Easy Ways to Use Scarcity to Keep Your Customers Coming Back for More
If you've ever quickly decided to buy a product you weren't entirely ready to buy, you probably did so because you feared you'd miss out entirely. Chances are, whether you were buying online, from a small business, or at a large retailer,... Continue
One Sure-Fire Way to Attract Millennial Customers to Your Small Business
The rise of smartphones and social media has heightened the urgency small business have sought to create in their customers with advertising. Because Twitter, Facebook, Instagram, and Snapchat offer access to posts about exciting events,... Continue
7 Tried-And-True Strategies for Generating More Customer Leads
For a small business owner, acquiring new customers can be expensive, and many traditional "lead-generation" strategies — such as cold-calling lists of potential customers or door-knocking — simply don't work anymore. People have more... Continue