For many small businesses that operate on a B2B (business-to-business) model, the process of transitioning to the virtual marketplace can pose a unique set of challenges. Unlike their B2C (business-to-consumer) counterparts who can... Continue
Are you a small business owner who wants to move their operations online? While adapting your business to the e-commerce marketplace seems fairly straightforward, there's more to running a successful virtual storefront than simply setting... Continue
Over the past year, there's been a lot of debate regardingboth the prevention and treatment of COVID-19. Most of this uncertainty has been due to the ever-changing data surrounding this fatal disease. Still, as difficult as it might be to... Continue
A great idea is just the seed when it comes to growing a successful business. After all, one-third of new businesses fail in the first two years, and half close their doors in the first five years—and it's not because they all started... Continue
Does your small business have a marketing or traffic funnel that it's struggling to manage? Then, perhaps, it's time to invest in some form of automation technology. From generating leads to addressing inquiries, modern chatbots have... Continue
The typical story of an entrepreneur shows them risking it all on their new venture, but many small business owners' journeys start out a different way. They build their businesses slowly—while working another job. Why? Perhaps because... Continue
Do you currently use LinkedIn as a part of your business's social media strategy? If not, then you are missing a vital piece of your arsenal. From its group pages to its online business profiles, LinkedIn provides you with a variety of... Continue
For many new business owners, the process of advertising on social media can seem deceptively simple. Just post some shots of your products and you're done! Unfortunately, there's more to advertising on social media than uploading a couple... Continue
Over the past few years, Twitter has been unfairly portrayed as an antagonistic platform, filled with virtual trolls just waiting to start an argument. However, despite its reputation, Twitter can actually provide small business owners... Continue
