The typical story of an entrepreneur shows them risking it all on their new venture, but many small business owners' journeys start out a different way. They build their businesses slowly—while working another job. Why? Perhaps because... Continue
Do you currently use LinkedIn as a part of your business's social media strategy? If not, then you are missing a vital piece of your arsenal. From its group pages to its online business profiles, LinkedIn provides you with a variety of... Continue
For many new business owners, the process of advertising on social media can seem deceptively simple. Just post some shots of your products and you're done! Unfortunately, there's more to advertising on social media than uploading a couple... Continue
Over the past few years, Twitter has been unfairly portrayed as an antagonistic platform, filled with virtual trolls just waiting to start an argument. However, despite its reputation, Twitter can actually provide small business owners... Continue
One out of every four small business owners (SBO) works more than 60 hours every week, and 70% regularly work at least one weekend a month. Does that sound like you? Even if you don't work quite that much, chances are you work at least 50... Continue
For many small businesses that are struggling to stay afloat due to COVID-19, the idea of taking out another loan might seem like an unnecessary risk. However, nothing could be further from the truth. Thanks to the generous terms of the... Continue
Change is an integral part of growing any small business. After all, businesses must constantly be evolving if they wish to stay competitive in their respective fields. Still, prior to altering an existing product or launching a new... Continue
Target's 2013 data breach cost the company $250 million in damages after hackers managed to steal around 40 million customers' credit and debit card numbers. But the true overall cost can be hard to measure when you consider the bad... Continue
Why is building long-term customer relationships essential, especially for small businesses? Consider the powerful message behind these two... Continue
