One of the things that perplexes me is why every business doesn't send a regular email newsletter. Do you send one?
I don't care how boring your business is — and, trust me, many of my clients sell some boring products and services,... Continue
A teenager walks into a shop in South Carolina in search of a new wallet. As soon as she walks into the shop, she claims a saleswoman allegedly said "shoplifter" to a fellow employee. The teenager's mother, a popular and well-regarded... Continue
Many long-time small business owners would agree with the line from the 1970s song by the band Faces: "I wish that I knew what I know now."
Over years of running a small business, owners inevitably gather many lessons about how to grow... Continue
Are you constantly checking your phone and refreshing your email? Whether you find yourself scrolling through status updates or disrupted by your coworker in the next cubicle — who suddenly decided to hold a conference call on... Continue
It doesn't make sense, does it?
Amazon is the king of online retail and the world's biggest seller of books. The company has dominated the bookselling industry for years and is a constant threat to the survival of its largest competitor,... Continue
As a small business owner, you're likely more concerned with cash flow, sales, and managing employees than getting sued. However, the reality is that small business owners will face the threat of a lawsuit at least once over the life of... Continue
Looking for tips on how to better run your small business? Need ideas for building your customer base? One small business owner shares their valuable lessons on building and maintaining their brand.
Having spent 12 fulfilling years as a... Continue
Fact: A stranger's review has more impact on your customer's purchase decision than any of your marketing or advertising efforts. According to a survey by BrightLocal, 88% of customers rely on reviews to determine the quality of a local... Continue