Customer loyalty programs are meant to help businesses retain customers, but some are far more effective than others. One study found that the average U.S. household has 29 loyalty program memberships, yet only actively uses 12 of them.... Continue
If you're a small business owner, you know that you're always in sales. You're the face of your company. You're the person that customers want to meet. You're usually one of the main reasons why they want to do business with you.
The... Continue
Existing customers are the lifeblood of many small businesses because they provide a steady stream of new business at little to no cost.
You have a 60 to 70 percent chance of selling to an existing customer and, in addition to buying from... Continue
My small business's customer relationship management (CRM) application is called Zoho CRM. Our CRM is our mission-critical system, a database that holds information about everyone — customers, prospects, partners, vendors,... Continue
For the past seven years my company has been running an email marketing strategy. Sometimes we help our clients set up theirs too. There are many good email marketing services – MailChimp, JangoMail, AWeber and others – we use Constant... Continue
Every business owner wants to give the best service possible to their customers, but sometimes, we overlook how
important customer service is as we get caught up in the tasks it takes to run
our business. Customer service is more in-depth... Continue
Last week, I had lunch in a diner. As I was paying, I noticed a sign hanging behind the counter that said, "Don't worry. Our staff is accustomed to dumb questions."
Ha, ha. It’s not funny.
You’ve seen these signs before, right?... Continue
If you want to generate more leads for your small business, I have one word for you: events.
That’s what we do. Just take a look at my small business's website. You’ll see an ‘events’ section and we’ve always got a bunch... Continue
