6 Responses to a Crisis that You Should Avoid

Alexander Huls

Crises are inevitable for any small business. There’s going to come a time where something will go wrong – whether because of you, an employee , or something completely out of your control. How you deal with that crisis can have a negative impact on your company. We want to make sure that doesn’t happen, so we spoke with Taylor Griffith, Owner of Alpha Art, to collect a few key pointers on how not to manage a crisis and how to help you get through one successfully.

1. Don’t Make Excuses

Some crises that hit your business will require you to explain yourself to your customers. In those times, you might be tempted to justify or excuse what went wrong. “This is the worst possible way to handle a problem,” says Griffith. “It can make you look like a rookie in the eyes of your customers and peers.” Instead, take ownership of the mistake that caused the problem. You will be respected for it. “Respect and perception,” explains Griffith, “are huge tools when it comes to growing your business.”

2. Don’t Overreact If Your Employee Created the Crisis

When an employee makes a serious mistake that creates a crisis, some managers will unleash their inner Gordon Ramsay and let them have it. That’s a terrible idea. Employees are human and they make mistakes. “Losing your cool on them does nothing to advance the business,” says Griffith. “A calm discussion about the problem is more effective 100% of the time.” If you’re not calm, you can cause long-term damage over an often short-term problem. “I like for my employees to feel like a part of the team. Overreacting can cause resentment that makes for a very tense work environment.”

3. Don’t Ignore Processes

“Call me a pessimist, but I always expect the worst, and try to have a plan in place to combat it,” says Alpha Art’s owner. If you aren’t on some level prepared for any kind of crisis, you will be ill-equipped to minimize any damage to your business it can cause. Don’t pretend nothing bad will happen. It eventually will. Anticipate what could go wrong and prepare for it. “There aren’t many things in business that can’t be taken care of with a well-thought-out system. If you create a proven way to handle all aspects of your business (and stick to it), the amount of headaches that arise will decrease significantly,” says Griffith.

4. Don’t Hide

Some crises will be customer-facing, and in those moments you might be scared to tell them or maybe just hope they don’t notice. That’s a bad way to handle a situation, says Griffith. “Be 99.9% honest with your customers. If you can tell that your issue is going to have a negative effect on them, and there is no way to avoid it, let them know. Nobody likes being blind-sided.” But Griffith does add a condition to that: inform, but don’t over explain. “Thoroughly explaining the problem can sometimes come across as making excuses. They don’t always need to know every detail of the problem.”

5. Don’t Settle For Offering an Apology, Fix the Problem

When things go wrong in a way that can affect your customers, it can be tempting to take the easy route of just preparing to offer an apology instead of looking for a way to fix the problem. Easier isn’t better. “Many times an apology after the fact is not enough,” Griffith says. “Not doing everything in your power to solve the problem before it reaches your customer,” he says, “is one of the worst ways to deal with a crisis.”

6. Don’t Focus on the Mistake, Focus on the Solution

When a mistake that leads to a crisis happens, you may want to immediately find out how and why things went wrong. Resist that temptation. “It is important to find out where and how the mistake occurred, but it does not take priority over solving it,” says Griffith, especially when the mistake can impact your customers. “Number 1 priority of anyone in business should be to take care of their customers.” That doesn’t mean you have to ignore how the error came about. Just tackle it later. “Once you have completed the task at hand, then go to work diagnosing the who’s and how’s and fix it in a professional manner.”

Next Steps:  You’re busy. We get it. So why not let us do some work for you? By signing up for the weekly Small Biz Ahead Newsletter, you’ll receive hand-picked articles, How-Tos and videos covering the latest in small biz tools and trends. We’ll do the research while you spend your time where it counts: managing and growing your business.

13 Responses to "6 Responses to a Crisis that You Should Avoid"
    • Karen Campbell | April 4, 2020 at 6:23 am

      Great information! Thank you!!🙂

    • Randy Mader | April 3, 2020 at 7:42 pm

      This is very good. When things are upsetting it is so easy to lose it. I have ran a business with my wife for 31 years. You can get comfortable being immature and too emotional with family, and any long term work situation for that matter. Blowing up never fixes anything!

    • Joe C. Hiti | May 1, 2019 at 12:09 pm

      As always, great article, so helpful to see it in writing. Thank you.

      • Hannah Stacy | May 3, 2019 at 10:58 am

        Thank you! Glad you enjoyed the article.

      • Hannah Stacy | May 3, 2019 at 11:55 am

        Joe – We appreciate your positive feedback – thanks for reading!

    • Leslie Villalta | May 1, 2019 at 8:32 am

      Good article! I would add that if there is an expense attached to something our company incurred to make things right for the customer, then we don’t complain or get angry with ourselves. We tell ourselves that it is the cost of our “education”. Some days, education is expensive, but we try not to repeat the same “lesson”.

    • Gustav A Rangel | April 29, 2018 at 3:17 pm


    • Jody | April 26, 2018 at 1:27 pm

      Hello SmallBiz Ahead, very informative article.

      This information can be applied across many spectrum’s, business, social, personal, raising children, coaching.

      Thank you

    • G. E. Taube | April 26, 2018 at 11:29 am

      As a customer and a vendor, we see both sides of the story. Over the years, I have learned some rules which are paraphrased into the following sayings and actions.

      1. We do not have a problem, we have an opportunity.

      2. Do not be an ostrich and hide your head in the sand. The customer does not appreciate that kind of action and you may loose future business.

      3. Keep to your word with the customer. It may have a temporary negative impact on your business, but the customer will see that you are trying to provide them with a solution. We have entered into agreements with clients where someone failed to read an agreement. We stuck to our agreement even though it generated a loss. We did not loose the client who gave us more business.

      4. The article is right about handling employees. DO NOT get mad at them but coach and advise them on what they did wrong and how to correct it in the future. Solutions are what you are seeking.

    • robert selders, dds | April 26, 2018 at 10:35 am


    • T. Morgan | April 26, 2018 at 10:13 am

      Nice article!
      We don’t always need a seminar on topics like this,
      just a quick read that is short and to the point.
      You nailed it Mr. Huls!
      I am the spouse of a small business owner,
      and I would love to receive emails like this.

    • V. B. Timpson | January 3, 2018 at 10:27 pm

      Thank you, the information provided is very valuable & useful.

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