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A Comprehensive Guide to Branding for Small Businesses

Branding is an essential component of small business marketing, but its importance can sometimes be lost in the midst of…

Chloe Silverman

Where Can I Get Professional Help for My Small Business?

As we stretch into the eighth month of this global health crisis, more and more small business owners are beginning…

Chloe Silverman

The New Stimulus Act: 15 Changes That Will Impact Your Business

A new coronavirus relief bill was passed by Congress and has been signed into law. If you run a small business,…

Chloe Silverman

A Small Business Owner’s Guide to Business Expenses

What do printer ink, client lunches and shipping costs all have in common? They're business expenses—the costs incurred while operating…

Chloe Silverman

Franchise Business Basics

The amount of time, effort and money it takes to start a business can be overwhelming. That's why many budding…

Chloe Silverman

10 Resources to Help Your Small Business Get Through COVID-19

Millions of small businesses in the U.S. are having to navigate new issues like never before. The Coronavirus pandemic is…

Chloe Silverman

Are You Ready To Sell Online This Holiday Season?

I recently spoke to about a dozen small business retail clients of mine about what they were doing to prepare…

Chloe Silverman

3 Big Thoughts on Crisis Communication During the Pandemic

During these crazy times, employees need sanity. As leaders, we need to figure out how to provide it. Crisis communication…

Author

3 Quick Ways You Can Conserve Cash During a Financial Crisis

The Coronavirus pandemic is – thankfully and hopefully – behind us and most small businesses in the country have either…

Author

How to Build Your Own Educational Business Online

With countless schools and universities conducting their classes virtually, it was only a matter of time before other fields began…

Chloe Silverman