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Marketing Consultants: What Not to Expect

Thinking of hiring a marketing consultant for your company? Over the past 20 years, I've worked with countless ones, with…

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3 Sources of Cash Small Businesses Can Tap Right Now

I've been writing a lot about getting cash from the government to help manage through the serious economic downturn we've…

Chloe Silverman

How Can I Use Market Research to Help My Small Business?

Change is an integral part of growing any small business. After all, businesses must constantly be evolving if they wish…

Author

Everything You Need to Know About Hiring a Marketing Consultant

Whether your business needs help with social media, copywriting or print advertisements, hiring a marketing consultant is a good idea.…

Chloe Silverman

Short-Term, Project-Based Insurance Policies for Handymen

If you're a handyman without business insurance, you're not alone. In fact, we discovered in a recent survey that just…

Chloe Silverman

The Basics of Social Media Marketing for Small Business

While the importance of social media marketing has grown, it's never been more essential to small businesses than now. While…

Chloe Silverman

Survey: Women Owned Businesses Proactive, Despite Challenges

While there is still undoubtedly a global entrepreneurial gender gap, that gap is closing in the United States. According to…

Chloe Silverman

Survey Finds Generational Sentiment Gap in Small Business Funding

The Covid-19 crisis will undoubtedly cause small businesses to seek external funding in the United States. Whether through government grants,…

Chloe Silverman

How to Bring the Spirit of Small Business Week to Life

Even though Small Business Week has been postponed, we still think it's a good time to celebrate small business owners.…

Chloe Silverman

Younger Generations Leading the Remote Working Charge

Recent weeks have seen a surge in business owners and their employees working remotely. The social distancing and self-isolation tactics…

Chloe Silverman