3 Ways to Use Scarcity to Keep Customers Coming Back for More
If you've ever quickly decided to buy a product you weren't entirely ready to buy, you probably did so because…
One Sure-Fire Way to Attract Millennial Customers
The rise of smartphones and social media has heightened the urgency small business have sought to create in their customers…
7 Tried-And-True Strategies for Generating More Customer Leads
For a small business owner, acquiring new customers can be expensive, and many traditional "lead-generation" strategies — such as cold-calling…
How to Soften the Risk of Your Home Based Business Being Robbed
Home robberies can be devastating, even more so for people who run a home-based business. While the average loss during…
Virtual Assistants: How They Can Save the Day for Your Business
Outsourcing tasks to a virtual assistant can boost your efficiency, focus and productivity so you can spend your workdays helping…
Top 5 Reasons Your Small Business May Be Losing Customers
Any small business owner knows that loyal customers are the best customers. They will continue to buy from your small business and…
Punch Cards: What Are the Pros and Cons for Business?
Thinking of creating a punch card for your small business? We’ve all seen loyalty punch cards — the simple wallet-size…
The Small Business Owner’s Guide to Motivating Employees
In order to get results and motivate employees to help you grow your small business, you need to set some goals…
Why Managing Your Reputation Online Is Critical for Your Business
Your business's good reputation is one of its greatest assets. It differentiates you from the competition, and customers will pay…
What Happens When a Vehicle Crashes Into Your Business?
At 10:30 on a Sunday evening, Steve Lapenta's phone rang. An employee of Lapenta's small natural foods business, The Bridge…