How to Keep Your Small Business’s Trade Secrets Safe
What creates the nooks and crannies in Thomas' English Muffins? What is the recipe for Coca-Cola? What algorithm makes Google…
Business Management
How to Create a Disaster Recovery Plan for Your Small Business
Any small business can get turned upside down by an unexpected event whether it's from COVID-19, a wildfire or a…
7 Ways to Avoid Legal Risk in Advertising
Mark Twain wrote that “many a small thing has been made large by the right kind of advertising." And it's…
How to Protect Your Small Business’s Reputation
Reputation is everything in business, so it's easy to see why reputational harm poses a costly risk to small businesses.…
How to Protect Your Small Business From Floods
For three days in August 2016, parts of Louisiana saw rains that exceeded those of Hurricane Katrina. The torrential downpours…
How to Protect Your Business Income in 5 Steps
As a small business owner, you probably work hard to keep your finances in check, but unexpected events can sabotage…
5 Secrets of Creating A Loyalty Program That Actually Works
Customer loyalty programs are meant to help businesses retain customers. With 80% of Americans being members of at least one…
This Was the Biggest Mistake I Ever Made Running My Business
I started my company way back in 1994. Think about that. Bill Clinton was President. Pulp Fiction had just come…
The Dumbest Sales Advice I Ever Received for My Small Business
If you're a small business owner, you know that you're always in sales. You're the face of your company. You're…
9 Ways to Generate Leads From Existing Customers
Existing customers are the lifeblood of many small businesses because they provide a steady stream of new business at little…