What creates the nooks and crannies in Thomas' English Muffins? What is the recipe for Coca-Cola? What algorithm makes Google the number-one search engine? The answers to these questions are closely guarded trade secrets.
Almost all... Continue
Reputation is everything in business, so it's easy to see why reputational harm poses a costly risk to small businesses.
Reputational harm generally occurs when a business gets portrayed negatively in some way, from a bad online review to... Continue
As a small business owner, you probably work hard to keep your finances in check, but unexpected events can sabotage those efforts — and these events happen more often than you might think. An estimated 25 percent of... Continue
Generating leads involves a lot of hard work. But what if you could work smarter by creating an amazing piece of content, promoting it and letting the leads roll in over time?
Before you work on developing and publishing that one stellar... Continue
Finding a small business space for rent involves more than finding the perfect location at a price you can afford. Businesses also need to sign a lease, which is a complex document that typically favors the landlord and a business’s... Continue
Most businesses are forced to close shop after experiencing a data breach and those that manage to stay open rarely reclaim the success they experienced prior to the breach. You can't undo a data breach once it has happened to... Continue
As recently as five years ago, cloud-based software was relatively new. Bigger companies were migrating towards these systems, but many of my small business clients were hesitant. When it came to cloud-based storage, most business... Continue
When you own a small business, it can be challenging to differentiate your business from your competitors. For example, in many cities and towns, there may be a dozen Chinese restaurants, a dozen bakeries, or a dozen photocopy stores to... Continue
Whether due to natural disaster, fire, or another unforeseen event, businesses sometimes must suspend their operations temporarily—for days, weeks or possibly even months. A temporary closure of even a few days can be devastating to a... Continue