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customer retention

How to Ask for Testimonials Without Sounding Desperate

Fact: A stranger's review has more impact on your customer's purchase decision than any of your marketing or advertising efforts.…

The Greatest Gift You Can Give to Any Customer

Someone recently asked me if I give thank you gifts to my customers. I do, but I'm not sure it's…

One Sure-Fire Way to Attract Millennial Customers

The rise of smartphones and social media has heightened the urgency small business have sought to create in their customers…

How to Keep Customers Loyal and Coming Back for More

When you own a small business, it can be challenging to differentiate your business from your competitors. For example, in…