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Gene Marks

How Do I Cultivate My Professional Network on Twitter?

Over the past few years, Twitter has been unfairly portrayed as an antagonistic platform, filled with virtual trolls just waiting…

Marketing Consultants: What Not to Expect

Thinking of hiring a marketing consultant for your company? Over the past 20 years, I've worked with countless ones, with…

3 Sources of Cash Small Businesses Can Tap Right Now

I've been writing a lot about getting cash from the government to help manage through the serious economic downturn we've…

How Can I Use Market Research to Help My Small Business?

Change is an integral part of growing any small business. After all, businesses must constantly be evolving if they wish…

How to Bring the Spirit of Small Business Week to Life

Even though Small Business Week has been postponed, we still think it's a good time to celebrate small business owners.…

How Do You Get Clients to Sign Contracts?

When it comes to sustaining your business, long-term contracts are one of the most effective ways to ensure a steady…

What Is Your Biggest Travel Pet Peeve as a Business Owner?

At first glance, traveling for work can seem like one of the most exciting perks of being a small business…

Is it Better to Borrow Money Or Pay Down Debt First?

There is always an element of risk when it comes to borrowing money. While some small businesses might be able…

How Do I Keep My Employees After Moving the Office?

For many small business owners, relocation can often be a double-edged sword. On the one hand, you have the opportunity…

What Key Marketing Metrics Should Small Business Owners Focus On?

At first glance, tracking the key metrics of your small business can often seem like a challenging and unnecessary task.…

What Can You Do To Keep Your Employees Motivated?

Every small business owner knows that the more motivated your employees are, the better their overall performance will be. However,…