7 Simple Tips For Understanding Your Target Audience
Stop guessing and start identifying your target customer with these seven practical tips.
Marketing
How to Build and Optimize Your Small Business Sales Funnel
Turn curiosity into loyalty with a well-optimized sales funnel.
4 Ways Exhibiting at a Trade Show Can Supercharge Your Business
Learn about these four key benefits of showcasing your business at an industry trade show.
10 Unique Places to Shop for the Perfect Holiday Gift
The holidays are upon us, which means purchasing thoughtful presents for our loved ones is top of mind. You probably…
6 Strategies to Elevate Your Brand Online
When a local bakery was struggling to bring in foot traffic, it turned to social media marketing—both paid ads and…
How to Create a Business Logo
Your business logo is the foundation of your brand identity and helps you leave a lasting first impression on your…
Unlock the Power of LinkedIn: 8 Tips for Small Business Owners
These days, LinkedIn isn't just an online professional networking platform. The social network also offers small business owners a prime…
5 Steps to Take Before Bringing Your Product or Service to Market
Want to hear a story? Fair warning: It's a rough one… unless you're Apple. Prior to launching its Vista operating…
Customer Reviews: Why You Need Them and How to Get Them
For local small businesses, customer reviews—especially those on Google—can be powerful. The reviews your small business receives on Google and…
How to Create Social Media Videos to Market Your Small Business
When it comes to video marketing, social media has leveled the playing field for small business owners. You don't need…