5 Questions You Should Ponder To Strengthen Your Brand Identity
There's more to branding than choosing a logo and a color palette. Proper branding distinguishes you from your competitors and…
Marketing
How to Set Up a Facebook Business Page
Social media marketing is more than just a trendy buzzword phrase, with tools such as Facebook business pages and Facebook…
7 Ways You Can Celebrate National Small Business Week
Small businesses offer more than unique products and quality service. They employ 46.4% of U.S. workers. They're also an essential…
Market Research Is the Foundation of a Successful Small Business
Market research is an important step when it comes to the success of your small business marketing strategies. It can…
Five Things You Need To Know Before Writing an eBook
Thinking of writing an eBook? Well, buckle up — it's not easy, and it's not cheap. I've written five self-published…
The Secret to Succeeding on Facebook
A lot of people have a lot of advice about how your small business can succeed on Facebook. You should…
A Comprehensive Guide to Branding for Small Businesses
Branding is an essential component of small business marketing, but its importance can sometimes be lost in the midst of…
Are You Ready To Sell Online This Holiday Season?
I recently spoke to about a dozen small business retail clients of mine about what they were doing to prepare…
How to Define, Set and Measure Your Marketing Objectives
Successful small business owners recognize how essential it is to commit to ongoing marketing efforts for their products or services.…
Don’t Write A Press Release. Do This Instead.
The press release is not over-hyped. It's not unimportant. It's still very relevant. However, the year is 2020, and the…