Marketing Channels: Which Are the Right Ones for Your Business?
Business owners have many choices when it comes to their marketing today, and choosing the right marketing channels to achieve…
Marketing
Marketing Consultants: What Not to Expect
Thinking of hiring a marketing consultant for your company? Over the past 20 years, I've worked with countless ones, with…
Everything You Need to Know About Hiring a Marketing Consultant
Whether your business needs help with social media, copywriting or print advertisements, hiring a marketing consultant is a good idea.…
The Basics of Social Media Marketing for Small Business
While the importance of social media marketing has grown, it's never been more essential to small businesses than now. While…
Small Business Saturday 2023: What You’ll Need to Know to Succeed
The annual Small Business Saturday®—as a retail and community event—is anything but small. In fact, Americans spent $17.9 billion last year. According…
Is Small Business Saturday for Hype or for Real?
When American Express announced its very first Small Business Saturday back in 2010, I, for one, didn't think much of…
3 Golden Rules for Getting More People to Read Your Newsletter
One of the things that perplexes me is why every business doesn't send a regular email newsletter. Do you send…
Small Business Cyber Monday Gift Guide: Find a Perfect Gift
Cyber Monday 2023 Holiday Gift Buying Guide The holidays are a time of celebration, but they also can be a…
What Is the Enclosure Notation in a Business Letter?
Are you familiar with the enclosure notation when writing a business letter? If you're a business owner, you should be.…
Memo Writing and Formatting: Everything You Need to Know
As your small business or organization grows, odds are that you’ll need to write plenty of short, concise and direct…