Top Ad Missteps (and How They Could Have Been Avoided)
Ads are, if nothing else, supposed to differentiate companies, but when it comes to ads that tread on the sensitivities…
Marketing
Making the Move to Mobile
A statistician is not required to tell us that we’re becoming more dependent on mobile devices. All you have to…
Conversation: A New Replacement for the Old Elevator Pitch
Every day holds potential for your small business. You never know when you’ll come face-to-face with a potential new client,…
You Don’t Need to Manage Customer Relationships, Right?
Are you sure you don't need a customer relationship management (CRM) system? You're sure you don't need a database to…
6 Customer Loyalty Tips for Your Small Business
Loyalty programs are seemingly everywhere these days. Visit any consumer business—whether it's a coffee shop, a clothing store or a…