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Marketing

Conversation: A New Replacement for the Old Elevator Pitch

Every day holds potential for your small business. You never know when you’ll come face-to-face with a potential new client,…

You Don’t Need to Manage Customer Relationships, Right?

Are you sure you don't need a customer relationship management (CRM) system? You're sure you don't need a database to…

6 Customer Loyalty Tips for Your Small Business

Loyalty programs are seemingly everywhere these days. Visit any consumer business—whether it's a coffee shop, a clothing store or a…