3 Ways to Screw Up a Business Presentation
You want to really screw up a presentation? No worries, I can help. That’s because I’ve screwed up plenty. It…
Marketing
3 Reasons Why You Stink At Networking
I am frequently asked to give advice about networking. And if you’re taking advice from me on this, then you’re…
6 Responses to a Crisis that You Should Avoid
Crises are inevitable for any small business. There’s going to come a time where something will go wrong – whether…
13 Ways Social Media Can Help Your Business Gain Customers
Are you among the 77% of small business owners who are using social media for sales, marketing and customer service?,…
5 Extra-Special Gifts to Give Your Clients This Holiday Season
The holiday season will creep up quickly on the unsuspecting small business owner and before you know it, it’s time…
Top Ad Missteps (and How They Could Have Been Avoided)
Ads are, if nothing else, supposed to differentiate companies, but when it comes to ads that tread on the sensitivities…
Making the Move to Mobile
A statistician is not required to tell us that we’re becoming more dependent on mobile devices. All you have to…
Conversation: A New Replacement for the Old Elevator Pitch
Every day holds potential for your small business. You never know when you’ll come face-to-face with a potential new client,…
You Don’t Need to Manage Customer Relationships, Right?
Are you sure you don't need a customer relationship management (CRM) system? You're sure you don't need a database to…
6 Customer Loyalty Tips for Your Small Business
Loyalty programs are seemingly everywhere these days. Visit any consumer business—whether it's a coffee shop, a clothing store or a…