SEO is more than just an acronym for search engine optimization: it is the difference between being found or being invisible. It is essential to have a grasp on ideal visual marketing image SEO tactics for it to work. The successful implementation of search engine optimization best practices will support you in boosting your presence on the internet.
So, what essentially is search engine optimization? SEO is the act of improving a website so that it can be found quickly by people using search engines such as Google. The ultimate objective is to generate SEO content that will attract search engine visitors to your website. We’ve listed eight of the best practices below that we know will help improve your rankings with SEO.
1. Conduct an image optimization audit.
Your first order of business should be to conduct an image optimization audit. It is necessary to establish a baseline before beginning a visual marketing campaign that includes image search engine optimization. This will allow you to compare your performance against the baseline. The following steps are needed:
- Make a list of all of the images you already have on your website and keep it updated.
- Assess images to identify whether there are any deficiencies in size, formatting or description.
- Consider whether or not the images you already have are essential. You might discover that you have too many. If so, you should simply remove some or change a few out with illustrations or typefaces that are used in a unique way to highlight your brand.
- Check the quality of the images because it will have a direct effect on the level of engagement. Nobody wants to spend time looking at blurry, low-resolution images.
- Make sure to optimize the titles of your images with appropriate keywords.
A good Image SEO audit provides you with the knowledge you want for a successful future in content marketing. What isn’t working may then be improved, tweaked or eliminated.
2. Use appropriate image sizes and formats.
Page loading times will be determined on the picture format. Large files often slow down the system, affecting search engine ranks. When deciding on the best format to use, you have a few options.
- JPG files are relatively small, compared to other image files, and ideal for photographs. When resizing, you will have to sacrifice image quality. They are most effective if you want large images on your website.
- PNG files are large but advantageous for graphics and logos.
- SVG files serve the same function as PNG files. However, they give you far more versatility since you can resize them without sacrificing image quality.
- GIFS are perfect for animated images or moving visuals.
- Don’t forget to consider new formats for visual optimization. Google Web Project, HEIF, and FLIF are a few examples. These might take a little more research on how to apply them appropriately.
Make sure that the image file sizes are optimized to help improve the ranking of search engines. Your best bet is to go with medium-sized items. It may be necessary to compress a file to about 150 kB. If possible, avoid using previews or thumbnails. These don’t make a significant contribution to the creation of your visual SEO marketing approach. Consider the display choices carefully. You have a greater probability of getting hits if they are 4.3 or landscape.
Before uploading images to your website, resize them. A quick online search renders online image SEO tools that you can use to make the work easier.
The use of images in your marketing approach does not have to be difficult. Use tools like Google PageSpeed Insights to provide helpful information. Free tools like this will help you identify and resolve problems that are slowing down your website and causing it to load slowly. This crucial step must be included in your website image optimization best practices. It helps you to take the required steps to improve page loading times. Let’s face it, slow websites result in a poor user experience. Poor experiences mean web users will not use your page or will not stay for long. As a result, your web page will have bad rankings.
3. Enhance stock images.
You can buy ready-to-use stock images online at sites like Adobe Stock or Shutterbug. This will save you money by not having to employ a photographer, which can be time-consuming and costly. However, you don’t get much credit in terms of imagination or originality. You’ll have to accept things as they are and work from there.
You must provide value according to SEO visual marketing standards. To create genuinely distinctive marketing images, try altering the stock picture with online tools. For example, Markup Hero is a free screenshot and annotation application designed to boost productivity and communication. Another useful tool, Canva, is a graphic design tool that allows you to make social media graphics, presentations, posters, papers and other visual material. These apps are free to use, however, premium memberships are available. Visitors to your site will have a better experience as a consequence of the added value.
As an alternative, you might consider taking up photography! This could be a real investment for your visual marketing design requirements. It gives you more freedom and enables you to be more distinctive. You also have the added benefit of taking photographs that are most relevant to your target audience.
4. Provide relevant information.
Correct Google Image SEO requires you to offer enough information to the search engine. The less information you have, the less likely you are to have strong rankings. Several aspects are essential for indexing.
The following are powerful visual optimization methods for marketing success:
- Alt text is the greatest way to optimize images. Even if a photo fails to load, the alt text will load. Visitors will still be able to find the information they need on your website. In addition, Google relies on this information for a better comprehension of your uploaded images. To increase your search engine rankings, use keywords related to your topic.
- Titles provide search engines with extra information.
- Captions explain what the image is about.
- For increased exposure, include images on your site maps.
5. Tell stories with your images.
When using photographs to enhance your website, try to tell a story. Although people seek knowledge, they prefer to interact with it. The primary goal of your visual marketing strategy should not always be to promote a product or service for sale. You’ll have a lot of creative leeway when using images to express your story. When you use images to make a point, people will remember what you’re trying to say for longer.
Being creative and unique with images will wow your customers and boost interest. You can tell your story by giving a behind-the-scenes peek at your brand. Your target market will appreciate seeing your brand’s unique story. You can also take advantage of customer-generated material for visual marketing. Share photos of them sporting your brand logo. No one gives you more credibility than your devoted customers. They love your product or service so much that they wear your t-shirts or drink from your coffee mugs. A compelling visual, coupled with a few well-chosen words, will effectively communicate your message.
6. Encourage content sharing.
Another SEO technique encourages people to share your content. This is a widespread habit on social media. Encourage customers to like, share and retweet your content. However, you must provide a compelling motive for your audiences to share your material. It must be one-of-a-kind, timely and interesting.
Ensure you have a thorough awareness of your ideal customer and their preferences. When creating a visual marketing strategy, market research is crucial. There is a wealth of information here that might help you better understand how your audience will respond.
Bring an influential person on board if you have the funds to do so. Influencers have had and will continue to have a significant impact on the marketing industry. If you have the means, it’s not a bad idea to try your luck with a celebrity. You receive access to their audience, often with numbers in the millions of followers.
Finally, don’t forget to include hashtags in your posts. They are successful when it comes to organic search results. People seeking industry-specific information can quickly discover you. Hashtags are also a great method to start a discussion, particularly when it comes to current hot topics.
7. Take advantage of lazy loading.
If you want to improve the visual quality of your website, you might want to consider using the lazy loading technique. This may appear to be counterintuitive, yet consider the following. With lazy loading, visitors can only see the images above the fold. They must continue to scroll down the page to see additional information. If you have a lot of photographs on a website, this is a fantastic SEO approach to use. You can help reduce loading time by restricting access to only the information that users need. By doing so, you prevent loading resources that are not required at that given time.
8. Focus on mobile user experience.
When developing your visual marketing strategy, keep the mobile user experience at the forefront. Because they have instant access to a wealth of knowledge, they are less patient. The time they spend on your site is limited to a few brief seconds. If the page loading time is too long, you may see a significant increase in bounce rates.
Visual marketing relies on the optimization of images for search engines to be effective. When ranking web pages, search engines consider a variety of variables. It entails much more than simply employing the proper keyword phrases. The sort of images you use, as well as how you use them, will have a significant impact.
Make use of the suggestions provided above and watch your rankings increase!
Next Steps: Want to learn more? Sign up for the Small Biz Ahead newsletter to receive a weekly roundup of the latest tools, trends, and resources.