Looking for tips on how to better run your small business? Need ideas for building your customer base? One small business owner shares their valuable lessons on building and maintaining their brand.
Having spent 12 fulfilling years as a... Continue
Fact: A stranger's review has more impact on your customer's purchase decision than any of your marketing or advertising efforts. According to a survey by BrightLocal, 88% of customers rely on reviews to determine the quality of a local... Continue
With travel opening up, the option to plan a vacation is becoming more and more appealing - even if you're just booking an Airbnb in the next state over or mapping out a short road trip. You might even be planning a staycation. As a small... Continue
Even if you understand the ins and outs of using social media from your personal experience, running a social media account for your business is a whole different ballgame. One insensitive post can garner negative coverage and public... Continue
We've all been to those kinds of networking events where 50 strangers are packed into a room with nothing but cheese, stale crackers, and dwindling hope. No, this isn't a reenactment of The Hunger Games — odds are this is an accurate... Continue
Business owner and fashion designer Elizabeth Seghezzi started hand sewing in elementary school, but she didn’t get her first sewing machine until she was 20. She studied textile design at the Savannah College of Art and Design. She... Continue
Bill Glazer is a man on a mission. He wants everyone to "get waisted."
No, it's not a misspelling and, yes, I'm having a little fun here. But so is Bill.
After running a small fashion boutique in Lauderdale-by-the-Sea, Fla., Bill started... Continue
For many small and locally owned businesses, Small Business Saturday® is not only a great way to boost sales at the start of the holiday season, but it's also a wonderful way to showcase a commitment to their local community. In 2022,... Continue
