Having a website is more important now than ever, especially for small businesses. As the world becomes more global and small businesses have been forced to find creative ways to sell and deliver their products and services online, it is catalyzing a digital economy. It’s especially true after Covid-19 arrived in 2020, forcing us to rethink our business strategy if we wanted to stay open. These days, having a website isn’t a choice; you must be online. The good news is that tools and resources are available to assist small business owners in crafting their online presence.
When building your website, aim to amaze! Running your business from a social media site gives you little control and just isn’t as professional. A website elevates your company and provides you with additional flexibility and possibilities. Hiring a designer or web developer to establish a website might be an unnecessary investment for small companies on a limited budget. Your time and money are your most precious resources, you can’t afford to waste them.
If you’re wondering if you should use a website builder, below are five benefits to consider.
1. It will save you time.
It’s easier than you think to build a website, and the cool thing is that with an online website builder, you’ll be up and running in a matter of hours. Choose your template, personalize it, launch it and promote it! It’s a super-fast way to get something online that loads fast and runs smoothly and efficiently for your customers. Most popular website builders use cutting-edge technologies to help you achieve optimal loading speed in various ways, and as you probably already know, a slow website is a killer when it comes to sales.
2. It will save you money.
It’s no secret that in any industry, customized products or services are more expensive than mass-produced items. A well-handcrafted piece of furniture will set you back more than a ready-made one, and if you buy one-of-a-kind art from a local artist, it’ll likely be quite a bit more expensive than what you’ll find in larger stores. The same is true when it comes to creating your own website. Hiring a web designer to create a top-notch website for your business will definitely eat up a significant portion of your budget. You can save a lot of money by using an online website builder to create your website.
3. It’s super easy to get started.
Online website builders are constructed in such a manner that even a novice computer user may create a website in a couple of hours. You won’t need any coding or design experience, just drag and drop. It’s almost too easy! All you need is to write the copy, select your brand images, and you are a go. Also, you can rest assured that popular website builders are frequently updated and often roll out new design capabilities, allowing you to keep your website up to date with current trends.
4. You can make it your own.
Don’t worry; you still hold the power to make your page look custom and professional. Website builder’s pre-made templates are designed to provide more flexibility, allowing you to modify your site as you desire, ensuring that it is unique, stands out from the rest, and speaks to your audience. In addition, most website builders offer a ton of customizable, drag-and-drop templates to use, so you don’t have to start from scratch. Another important factor is that they are aesthetically optimized for various screen sizes and other kinds of devices, such as mobile phones and tablets.
5. Support is available when you need it.
One of the biggest perks by far is the fact that you don’t need to keep anyone on the payroll to step in when things go awry. Popular website builders have thousands of customers, which means they quickly receive feedback on any faults with their products and can swiftly respond to any issues. You could build your own website from the ground up, but if you do, you’ll need to ensure you have the time and skills necessary to address any problems and most likely, will need to have an IT guy available to step in when you can’t find the solution.
We believe that website builders and the functionalities they provide will assist you significantly regardless of the type of website you’re trying to develop, whether you’re a newbie or a veteran. Go ahead, get online. You can’t afford not to in this day and age!
Silver Lining is offering a free one-hour consultation with a member of their team. So, if you would like to discuss anything mentioned in this article, or talk about your current business realities and get access to the support you need to grow your small business and hit your set financial goal, schedule your free call!
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