A Comprehensive Guide to Branding for Small Businesses
Branding is an essential component of small business marketing, but its importance can sometimes be lost in the midst of…
Marketing
Are You Ready To Sell Online This Holiday Season?
I recently spoke to about a dozen small business retail clients of mine about what they were doing to prepare…
How to Define, Set and Measure Your Marketing Objectives
Successful small business owners recognize how essential it is to commit to ongoing marketing efforts for their products or services.…
Don’t Write A Press Release. Do This Instead.
The press release is not over-hyped. It's not unimportant. It's still very relevant. However, the year is 2020, and the…
Marketing Channels: Which Are the Right Ones for Your Business?
Business owners have many choices when it comes to their marketing today, and choosing the right marketing channels to achieve…
Marketing Consultants: What Not to Expect
Thinking of hiring a marketing consultant for your company? Over the past 20 years, I've worked with countless ones, with…
Everything You Need to Know About Hiring a Marketing Consultant
Whether your business needs help with social media, copywriting or print advertisements, hiring a marketing consultant is a good idea.…
The Basics of Social Media Marketing for Small Business
While the importance of social media marketing has grown, it's never been more essential to small businesses than now. While…
Small Business Saturday 2023: What You’ll Need to Know to Succeed
The annual Small Business Saturday®—as a retail and community event—is anything but small. In fact, Americans spent $17.9 billion last year. According…
Is Small Business Saturday for Hype or for Real?
When American Express announced its very first Small Business Saturday back in 2010, I, for one, didn't think much of…