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Marketing

The Ultimate Guide to Finding New Customers for Your Business

In a perfect world, your customers would magically discover your small business with no effort required on your part —…

The Greatest Gift You Can Give to Any Customer

Someone recently asked me if I give thank you gifts to my customers. I do, but I'm not sure it's…

12 Best Small Business Apps

Small business owners are busy. It goes with the territory. Apps have become extremely powerful and are huge assets for…

Holiday Gift Guide: Find Perfect Gifts From Small Businesses Like Yours

Check out our holiday gift guide featuring small businesses like yours!

3 Ways to Use Scarcity to Keep Customers Coming Back for More

If you've ever quickly decided to buy a product you weren't entirely ready to buy, you probably did so because…

One Sure-Fire Way to Attract Millennial Customers

The rise of smartphones and social media has heightened the urgency small business have sought to create in their customers…

7 Tried-And-True Strategies for Generating More Customer Leads

For a small business owner, acquiring new customers can be expensive, and many traditional "lead-generation" strategies — such as cold-calling…

Top 5 Reasons Your Small Business May Be Losing Customers

Any small business owner knows that loyal customers are the best customers. They will continue to buy from your small business and…

Punch Cards: What Are the Pros and Cons for Business?

Thinking of creating a punch card for your small business? We’ve all seen loyalty punch cards — the simple wallet-size…

5 Secrets of Creating A Loyalty Program That Actually Works

Customer loyalty programs are meant to help businesses retain customers. With 80% of Americans being members of at least one…