Holiday Gift Guide: Find Perfect Gifts From Small Businesses Like Yours
The holidays are a time of giving, but they can seem more stressful than jolly if you don’t know what to give.…
Marketing
3 Ways to Use Scarcity to Keep Customers Coming Back for More
If you've ever quickly decided to buy a product you weren't entirely ready to buy, you probably did so because…
One Sure-Fire Way to Attract Millennial Customers
The rise of smartphones and social media has heightened the urgency small business have sought to create in their customers…
7 Tried-And-True Strategies for Generating More Customer Leads
For a small business owner, acquiring new customers can be expensive, and many traditional "lead-generation" strategies — such as cold-calling…
Top 5 Reasons Your Small Business May Be Losing Customers
Any small business owner knows that loyal customers are the best customers. They will continue to buy from your small business and…
Punch Cards: What Are the Pros and Cons for Business?
Thinking of creating a punch card for your small business? We’ve all seen loyalty punch cards — the simple wallet-size…
5 Secrets of Creating A Loyalty Program That Actually Works
Customer loyalty programs are meant to help businesses retain customers. With 80% of Americans being members of at least one…
The Dumbest Sales Advice I Ever Received for My Small Business
If you're a small business owner, you know that you're always in sales. You're the face of your company. You're…
9 Ways to Generate Leads From Existing Customers
Existing customers are the lifeblood of many small businesses because they provide a steady stream of new business at little…
How I Use A CRM System to Help Me Run My Small Business
My small business's customer relationship management (CRM) application is called Zoho CRM. Our CRM is our mission-critical system, a database that holds…