Marketing
Are You Ready To Sell Online This Holiday Season?
I recently spoke to about a dozen small business retail clients of mine about what they were doing to prepare for the upcoming holiday season and, unlike in past years, there was a predominant theme to the conversations. That theme was... Continue
How to Define, Set and Measure Your Marketing Objectives
Successful small business owners recognize how essential it is to commit to ongoing marketing efforts for their products or services. Marketing management isn't just a seasonal event. It's a business activity you constantly conduct,... Continue
Don’t Write A Press Release. Do This Instead.
The press release is not over-hyped. It's not unimportant. It's still very relevant. However, the year is 2020, and the press release that your parents wrote has, well, expired. Back in the day, companies would issue press releases for... Continue
Marketing Channels: Which are the Right Ones for Your Business?
Business owners have many choices when it comes to their marketing today, and choosing the right marketing channels to achieve your goals can be overwhelming. How do you figure out which channels are the best ones to focus... Continue
What Not to Expect From Your Marketing Consultant
Thinking of hiring a marketing consultant for your company? Over the past 20 years, I've worked with countless ones, with varying degrees of success. Make no mistake—there are many great marketing people out there for... Continue
Everything You Need to Know About Hiring a Marketing Consultant
Whether your business needs help with social media, copywriting or print advertisements, hiring a marketing consultant is a good idea. These top marketing experts blend strong skills, like strategic thinking and problem solving, with... Continue
The Basics of Social Media Marketing for Small Business
While the importance of social media marketing has grown, it's never been more essential to small businesses than now. While most of the population is trying to stay home, many small businesses have been completely altering how they... Continue