Depending on your business's type, niche, target audience and goals, the way you market and advertise could vary greatly from other small business owners. No matter which channels you find work best for business advertising, the key is to... Continue
Email marketing is still a favorite marketing strategy to reach new and potential customers and to stay connected with existing customers. From delivering special bargains to providing value through instructional material and... Continue
There's more to branding than choosing a logo and a color palette. Proper branding distinguishes you from your competitors and provides a reason for your customers to buy from you. It's the first thing that comes to mind when people think... Continue
Social media marketing is more than just a trendy buzzword phrase, with tools such as Facebook business pages and Facebook Business Manager going a long way toward leveling the playing field for many small businesses. With such tools in... Continue
Small businesses offer more than unique products and quality service. They employ 47.1% of U.S. workers. They're also an essential part of the economy, with 99.9% of U.S. companies being small... Continue
Market research is an important step when it comes to the success of your small business marketing strategies. It can provide you with the information you need to make better business decisions. Use it before investing in new product... Continue
Thinking of writing an eBook? Well, buckle up — it's not easy, and it's not cheap. I've written five self-published books, and I've learned these lessons the hard way. So let me save you some time and share with you the five things you... Continue
A lot of people have a lot of advice about how your small business can succeed on Facebook. You should post frequently. You should participate in Groups. You should leverage Facebook Messaging, Ad Manager, Marketplace, Shops, Contests,... Continue
Branding is an essential component of small business marketing, but its importance can sometimes be lost in the midst of all the other priorities of running a business. Factor in branding's long-term outlook as well as the challenges of... Continue
