Marketing Related Articles
Marketing
Mike Kelly
The annual Small Business Saturday—as a retail and community event—is anything but small: Since its inception in 2010, spending has reached an estimated $103...
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Gene Marks
When American Express announced its very first Small Business Saturday back in 2010, I, for one, didn't think much of it. As usual, I was...
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Gene Marks
One of the things that perplexes me is why every business doesn't send a regular email newsletter. Do you send one?
I don't care how boring your business is — and, trust me, many of my clients sell some boring products and services,...
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Elizabeth Macauley
The holidays are a time of celebration, but they also can be a time of stress. Maybe you feel overwhelmed trying to find the right gift for everyone on your list. Or maybe you're dreading those long holiday lines at your local shopping...
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Kelly Spors
Are you familiar with the enclosure notation in a business letter? If you're a business owner, you should be.
Understanding proper business letter formats, not to mention the parts of a business letter, can help ensure that your business...
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Kelly Spors
As your small business or organization grows, odds are that you'll need to write plenty of short and direct communications to your staff—which means you'll need to know the format of a memo.
A memo, or memorandum, is one of the most...
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Kelly Spors
If you own or run a small business long enough, the odds are that you are going to have to write actual business letters to demonstrate your seriousness, whether that involves making a formal complaint or delivering a heartfelt thanks....
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Kelly Spors
Formatting Business...
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Gene Marks
For as long as I can remember, most businesses seem to have had the same restroom policy: Bathrooms are for paying customers only. That's probably your policy, right? Well, if that's the case, you may want to reconsider. Starbucks has....
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