Marketing

Five Things You Need To Know Before Writing an eBook

Gene Marks
Thinking of writing an eBook? Well, buckle up — it's not easy, and it's not cheap. I've written five self-published books, and I've learned these lessons the hard way. So let me save you some time and share with you the five things you... Continue

The Secret To Succeeding On Facebook

Gene Marks
A lot of people have a lot of advice about how your small business can succeed on Facebook. You should post frequently. You should participate in Groups. You should leverage Facebook Messaging, Ad Manager, Marketplace, Shops, Contests,... Continue

Are You Ready To Sell Online This Holiday Season?

Gene Marks
I recently spoke to about a dozen small business retail clients of mine about what they were doing to prepare for the upcoming holiday season and, unlike in past years, there was a predominant theme to the conversations. That theme was... Continue

Don’t Write A Press Release. Do This Instead.

Gene Marks
The press release is not over-hyped. It's not unimportant. It's still very relevant. However, the year is 2020, and the press release that your parents wrote has, well, expired. Back in the day, companies would issue press releases for... Continue