Marketing

How to Advertise Your Business Effectively

Anne Shaw
Depending on your business's type, niche, target audience and goals, the way you market and advertise could vary greatly from other small business owners. No matter which channels you find work best for business advertising, the key is to... Continue

How to Set Up a Facebook Business Page

Belle Wong
Social media marketing is more than just a trendy buzzword phrase, with tools such as Facebook business pages and Facebook Business Manager going a long way toward leveling the playing field for many small businesses. With such tools in... Continue

Five Things You Need To Know Before Writing an eBook

Gene Marks
Thinking of writing an eBook? Well, buckle up — it's not easy, and it's not cheap. I've written five self-published books, and I've learned these lessons the hard way. So let me save you some time and share with you the five things you... Continue

The Secret to Succeeding on Facebook

Gene Marks
A lot of people have a lot of advice about how your small business can succeed on Facebook. You should post frequently. You should participate in Groups. You should leverage Facebook Messaging, Ad Manager, Marketplace, Shops, Contests,... Continue