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Marketing

How to Advertise Your Business Effectively

Depending on your business's type, niche, target audience and goals, the way you market and advertise could vary greatly from…

9 Email Marketing Tips to Bring Value to Inboxes, Not Noise

Email marketing is still a favorite marketing strategy to reach new and potential customers and to stay connected with existing…

Small Business Marketing Materials

Have you ever walked down the street and recognized a business's logo, even if you'd never shopped there before? You…

5 Questions You Should Ponder To Strengthen Your Brand Identity

There's more to branding than choosing a logo and a color palette. Proper branding distinguishes you from your competitors and…

How to Set Up a Facebook Business Page

Social media marketing is more than just a trendy buzzword phrase, with tools such as Facebook business pages and Facebook…

7 Ways You Can Celebrate National Small Business Week

Small businesses offer more than unique products and quality service. They employ 46.4% of U.S. workers. They're also an essential…

Market Research Is the Foundation of a Successful Small Business

Market research is an important step when it comes to the success of your small business marketing strategies. It can…

Five Things You Need To Know Before Writing an eBook

Thinking of writing an eBook? Well, buckle up — it's not easy, and it's not cheap. I've written five self-published…

The Secret to Succeeding on Facebook

A lot of people have a lot of advice about how your small business can succeed on Facebook. You should…

A Comprehensive Guide to Branding for Small Businesses

Branding is an essential component of small business marketing, but its importance can sometimes be lost in the midst of…