How I Use A CRM System to Help Me Run My Small Business
My small business's customer relationship management (CRM) application is called Zoho CRM. Our CRM is our mission-critical system, a database that holds…
Marketing
How We Badly Used Email Marketing Services at My Company
For the past seven years my company has been running an email marketing strategy. Sometimes we help our clients set…
10 Customer Service Statistics and Facts That Will Blow Your Mind
Every business owner wants to give the best service possible to their customers, but sometimes, we overlook how important customer…
The Biggest Customer Service Mistake Business Owners Can Make
Last week, I had lunch in a diner. As I was paying, I noticed a sign hanging behind the counter that…
Want to Generate New Leads for Your Business? Host Events
If you want to generate more leads for your small business, I have one word for you: events. That’s what…
Running Out of Leads? Here Are the Best Places to Find New Ones
Ask any business owner whether they're interested in getting more leads and 100% of them will say yes. If they…
5 Tips for Scoring a Public Speaking Gig to Promote Your Business
Giving speeches and participating in panels at conferences or webinars are common ways for small business owners to enhance their…
9 PowerPoint Tips from a Small Business Owner
When it comes to designing a great slide presentation, be forewarned: I have little creative or artistic ability. I have…
Why Every Small Business (Yes, Even Yours) Needs a CRM System
No business is as close to its customers as a small business. As a small business owner, you have personal…
Should You Let People “Pick Your Brain”?
“Would you mind if I picked your brain?” You get this question, I’m sure. You’re an attorney. Or an accountant.…