Punch Cards: What Are the Pros and Cons for Business?
Thinking of creating a punch card for your small business? We’ve all seen loyalty punch cards — the simple wallet-size…
Marketing
5 Secrets of Creating A Loyalty Program That Actually Works
Customer loyalty programs are meant to help businesses retain customers. With 80% of Americans being members of at least one…
The Dumbest Sales Advice I Ever Received for My Small Business
If you're a small business owner, you know that you're always in sales. You're the face of your company. You're…
9 Ways to Generate Leads From Existing Customers
Existing customers are the lifeblood of many small businesses because they provide a steady stream of new business at little…
How I Use A CRM System to Help Me Run My Small Business
My small business's customer relationship management (CRM) application is called Zoho CRM. Our CRM is our mission-critical system, a database that holds…
How We Badly Used Email Marketing Services at My Company
For the past seven years my company has been running an email marketing strategy. Sometimes we help our clients set…
10 Customer Service Statistics and Facts That Will Blow Your Mind
Every business owner wants to give the best service possible to their customers, but sometimes, we overlook how important customer…
The Biggest Customer Service Mistake Business Owners Can Make
Last week, I had lunch in a diner. As I was paying, I noticed a sign hanging behind the counter that…
Want to Generate New Leads for Your Business? Host Events
If you want to generate more leads for your small business, I have one word for you: events. That’s what…
Running Out of Leads? Here Are the Best Places to Find New Ones
Ask any business owner whether they're interested in getting more leads and 100% of them will say yes. If they…