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Marketing

The Dumbest Sales Advice I Ever Received for My Small Business

If you're a small business owner, you know that you're always in sales. You're the face of your company. You're…

9 Ways to Generate Leads From Existing Customers

Existing customers are the lifeblood of many small businesses because they provide a steady stream of new business at little…

How I Use A CRM System to Help Me Run My Small Business

My small business's customer relationship management (CRM) application is called Zoho CRM. Our CRM is our mission-critical system, a database that holds…

How We Badly Used Email Marketing Services at My Company

For the past seven years my company has been running an email marketing strategy. Sometimes we help our clients set…

10 Customer Service Statistics and Facts That Will Blow Your Mind

Every business owner wants to give the best service possible to their customers, but sometimes, we overlook how important customer…

The Biggest Customer Service Mistake Business Owners Can Make

Last week, I had lunch in a diner. As I was paying, I noticed a sign hanging behind the counter that…

Want to Generate New Leads for Your Business? Host Events

If you want to generate more leads for your small business, I have one word for you: events. That’s what…

Running Out of Leads? Here Are the Best Places to Find New Ones

Ask any business owner whether they're interested in getting more leads and 100% of them will say yes. If they…

5 Tips for Scoring a Public Speaking Gig to Promote Your Business

Giving speeches and participating in panels at conferences or webinars are common ways for small business owners to enhance their…

9 PowerPoint Tips from a Small Business Owner

When it comes to designing a great slide presentation, be forewarned: I have little creative or artistic ability. I have…