strategic planning

Strategic Planning

Eric Vo

What Is Strategic Planning?

What is a strategic plan? Strategic planning in management is the process of documenting and establishing the direction of your small business—by assessing both where you are and where you’re going. So, what is the purpose of a strategic plan? And what does an effective strategic plan consist of? A company’s strategic plan consists of it’s:

  • Mission
  • Vision
  • Values
  • Long-term goals
  • Action plans

A well-written strategic business plan can play a pivotal role in your small business’s growth and success because it tells you and your employees how best to respond to opportunities and challenges.

In recent years, many small business owners have been focusing on long-term planning. In fact, in 2020, there were three business areas that small businesses focused on strategy for, including:

  • 46% in sales
  • 41% in advertising
  • 36% in customer service
strategic planning

If you haven’t been focusing on a long-term business planning process, it’s not too late to think differently. Your future success depends on effective organizational strategic planning. It’s also important to remember that a strategic planning process model involves your entire business. The discussions that result can lead to meaningful changes in your business. The purpose of strategic planning is to also analyze your business and set realistic goals and objectives. This leads to the creation of a formal document that lays out the company’s views and strategic goals for the future.

Ready to learn more about strategic management and planning? Keep reading through the next sections.

The 3 Step Strategic Planning Process

What are the steps in strategic planning? When it comes to the strategic planning process, think of it as having three phases:

  • Discussion
  • Development
  • Review and updating

The goal of developing a strategic plan is to ensure everyone in the business is aligned when it comes to your small business’s goals and objectives, as well as to create a formal strategic plan document.

examples of strategic plans

1. Discussion Phase

The discussion phase is meant to gather as much information, opinions, and input as possible. Set up a regularly scheduled meeting with the employees and any other staff in your business who will be involved with strategic planning. Make sure you have an agenda and clear expectations of what you want to accomplish in each meeting. This will keep discussions on track and help prevent distractions. In the first few meetings, try to answer questions that will help you define the business’s current status, such as, “Where are we now?” and “Where are our competitors?” Once you have a good idea of where the business is, you can focus in on specific details in future meetings.

In addition to regular meetings with your employees at your business, you can also gather information from people outside your company, like:

  • Vendors
  • Investors
  • Analysts

External people will have a unique perspective on not only your business, but also the industry you’re operating in. Getting their opinions on where they think the industry is going and what they think will change in the future can help you put together your strategic plan and determine where you want your business to be down the road.

You can also conduct a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities and threats.

When you’re conducting a SWOT analysis, you and your employees will examine what your business does well, where it can improve, any future opportunities to pursue that could help facilitate growth and success, and any competitors or external factors that could prevent the business from succeeding.

Your strengths should be pretty easy to identify. When you’re discussing your business’s weaknesses, don’t be afraid to be candid. Every business has weaknesses and things to work on. Any weakness you and your employees note means it’s something you’ll aim to improve on in the future with a detailed initiative outlined in the strategic plan.

Opportunities available to your business may be pretty clear, while identifying threats to your business can be more difficult. Speaking with people outside of the company should give you a good idea of where the industry could be heading and if there are any major competitors or challenges coming. If you can identify a number of threats and challenges to your business early on, it puts you in a better position to address them if and when you encounter them down the road.

strategic planning templates

2. Development Phase

After you’ve collected all of the information, it’s time for the development phase. This is when you’ll start putting together your business’s strategic plan. A strategic plan consists of five key components:

  • A vision statement
  • A mission statement
  • Goals and objectives
  • An action plan
  • Details on how often the strategic plan will be reviewed and updated

Decide with your employees what you will use to create the strategic plan. Are you going to purchase software to help you create and house the plan? Or are you going to create the plan yourself and save it in the cloud for easier access?

When you’re creating goals and objectives for your business, make sure they’re realistic and measurable. Work with your employees to create goals and objectives for at least the next one to three years. And discuss how these goals and objectives will be measured and tracked.

For example, if you have a goal of increasing sales by 10% in the next year, you can track this by measuring sale numbers. Equally important is having an action plan to achieve these goals and objectives. If you’re trying to increase your sales by 10% in a year, you can pursue more marketing and social media outreach as part of your action plan. If an action plan doesn’t help your business achieve its goals, the plan needs to be rewritten.

strategic business planning

3. Review and Updating Phase

A critical part of the strategic plan should address how often it will be reviewed and updated. Designate someone to be responsible for reviewing, updating, and sharing any changes with the rest of the company. Whether it’s you or another employee, you’ll want to make sure everyone in the business is aware of the changes and how they affect the overall strategic plan.

The strategic plan is meant to be a fluid document; don’t fall into the trap of creating the document and letting it sit on a shelf for years. If you developed meaningful objectives and action plans, they should help with regularly checking the strategic plan. For example, if your action plan requires you to put in sales numbers every quarter to track revenue, you could take that time to review the rest of the plan.

You can also set an alert to check the strategic plan on a regular basis. Whether it’s every few months, every quarter, or every year, a recurring alert can help you review and update the document.

When you’re reviewing your strategic plan, you may find that you’re not on track to meet an objective or goal that you previously set up. Don’t panic. Reassess the situation and, if you need to, discuss the issues with your employees. Figure out what went wrong and why your business isn’t on pace; maybe the goal was too ambitious or not realistic. Change the goal or objective and update the action plan to help you get back on track.

You also may find that your small business has met a goal or objective earlier than you thought you would. If so, you can create a new goal or objective to work toward, or try to maintain the progress you’ve already made. Discuss the ideas with your employees to see what they think is possible.

Strategic Plan Examples

Strategic plans can vary, depending on the type of business you operate or the industry you’re in. Here are a few examples of different strategic plans:

Strategic Planning Examples for Business

A strategic plan for a business will include the company’s mission and vision statement, as well as its goals and objectives and the action plans to achieve them.

The strategic plan is different from a business plan. The business plan is typically used to help start the business and acquire the necessary funds to open the doors. A strategic plan outlines the strategy for growth and success in the future by using existing resources.

The Canadian Soccer Association’s strategic plan for 2014 to 2018 is full of information and details. It includes an examination of the organization’s current status and what the focus in the future will be. It includes the goals and objectives of the Canadian Soccer Association, as well as the strategies it’ll use to achieve them.

According to a recent report, the top challenges for small businesses in 2021 are:

  • 23% said a lack of capital and/or cash flow
  • 15% said they anticipate marketing and advertising struggles
  • 19% said they expect challenges with recruiting and retaining employees

Nonprofit Strategic Plan Examples

A strategic plan for a nonprofit organization will include the same key components. A nonprofit strategic plan may focus more on the internal and external factors that can pose any threats or challenges to the organization. Because the structure of a nonprofit organization can change rapidly due to different factors, the strategic plan takes this into account and aims to address possible changes ahead of time.

The Minnesota Council of Nonprofits’ strategic plan for 2010 through 2014 outlines the organization’s:

  • Vision
  • Mission
  • Community it serves
  • Goals for the four-year period

Each goal includes an in-depth description of why it’s important to the Minnesota Council of Nonprofits, as well as the strategies involved to achieve those goals. The plan also lists the people responsible for working on the strategic plan.

IT Strategic Plans

The IT industry is constantly changing. This means a strategic plan for an IT business should identify and address the changes in the future as well as possible. While other business strategic plans may focus on the next three to four years, it’s not uncommon for an IT strategic plan to look at the next year to year-and-a-half.

When it comes to developing, reviewing, and updating your IT strategic plan, it’s important to involve your business’s Chief Information Officer. This person’s knowledge and skill set is useful in putting together a strategic plan for your tech business. In addition to the Chief Information Officer, you and your employees can look at whether you need to upgrade any part of your infrastructure to meet the goals and objectives you’ve outlined in your strategic plan.

Because of the rapidly changing circumstances, you may be reviewing your IT strategic plan more frequently than with other businesses. Adjust your plan as necessary to put your business on the best path to success. The plan also should include details on how to make a decision when it comes to investing in new equipment or technology.

strategic planning framework

Marketing Strategic Plans

A marketing strategic plan’s goal should be to generate sales for the business. Whether it’s increasing sales numbers by 15% or increasing the number of customers in the next quarter, a marketing strategic plan helps businesses generate more revenue and increase their customer base.

A marketing strategic plan can include marketing technology, software, or web-based platforms to help track your business’s progress toward its goals. The plan also could address the specific types of marketing the business will pursue—for example, whether your business will pursue traditional print advertising or digital ads.

Because a marketing strategic plan aims to increase your business’s exposure and numbers through different techniques and methods, it’s a good idea to include the budget in the document. This way, you and your employees will work toward the marketing goals and objectives you want to achieve without spending too much money.

Strategic Planning Template Checklist

Should you use strategic planning models or templates? Yes, in fact, a good strategic plan template, sometimes called a strategy mapping template is like a checklist. The template will include different sections for you to complete and help you cover a variety of topics. Using a thorough template will help ensure you have a comprehensive strategic plan for your business.

You can use computer software for your strategic planning template, or you can create your own with Microsoft Word or Excel. You can also download our Strategic Plan Example Template to use.

strategic planning process
  • What does a strategic plan include? At the top of your template, label it “Executive Summary” and provide an overview of your business. Include the time period you’re looking at for your business’s strategic plan; for example, if the strategic plan provides a three- to five-year outlook.
  • Underneath this section would be information on “Your Company.” This is where you’ll put in your mission statement, vision, values, and information on leadership.
  • A section on “Research” will include information on your clients and customers, competitors and the industry.
  • You can also create a section on “Products and Services,” which will detail any products you sell, pricing strategy, delivery systems and capabilities, and suppliers.
  • A section of your template should focus on “Measurable Goals.” These should be realistic goals or objectives that you want your business to achieve within the time period you set. Don’t forget to include details on how the progress of each goal or objective will be measured.
  • Whether you include it within the Measurable Goals section or as a stand-alone group in the template, don’t forget about your “Action Plans.” This provides an overview of how you and your employees are going to achieve your business goals and operational plans.
  • You also can put your SWOT analysis into the template. List the identified strengths, weaknesses, opportunities, and threats with your business. Remember to be honest and candid. When you are reviewing your strategic plan in the future, you can reference the initial SWOT analysis and check to see what has changed.
  • The last section should detail “Reviews and Updating.” Explain how often the plan should be checked (every few months, quarterly, annually, etc.). Provide a list of people who should be responsible for reviewing and updating the strategic plan, as well as communicating any changes with the broader business.
what is strategic planning

Why Is Strategic Planning Important?

The strategic planning process can take some time, but it’s beneficial for everyone involved. As the small business owner, you’ll have a better idea of the organizational goals and objectives you’ll want to accomplish and a path to do that. For your employees, the process can foster an increase in productivity—contributing to the success of the business.

strategic plan example

Communicating Your Strategic Plan

In a business environment, strategic planning requires you to involve your employees. Your employees are involved in the day-to-day operations and can provide you with a unique view of the company. Employees can share with you what they think is and isn’t working with the business today, which can inform your planning for the future.

In addition to your employees, it’s beneficial to reach out to people outside of your company to get their opinions. Like your employees, vendors have a unique perspective on your industry. Talk to them about the business, and get their thoughts on how they think the business landscape can change in the future.

The U.S. Small Business Administration recommends that the strategic planning process be a flexible one. When you meet with your employees and any people outside of the company, remember that the discussions should encourage new ideas and thoughts.

what is a strategic plan

Increase Productivity

Involving your employees in the strategic planning process also means they receive a sense of accountability that can increase productivity. Whether they contributed in the process or were informed of the business’s long-term goals and objectives after the strategic plan was created, they’ll be more likely to want to help you achieve those targets.

strategic plan template

Identifying Strengths and Weaknesses

As part of the strategic planning process model, you’ll examine and analyze your entire business. You’ll take a look at what your business does well and the areas where it still needs to improve. By identifying your business’s current strengths and weaknesses, the process gives you and your employees an opportunity to improve in the future and become a durable business by minimizing risks.

Although you may have a good idea about what your business excels at and areas that need to be improved upon, don’t forget to involve your employees. They may tell you something you didn’t think of.

strategy mapping

Setting the Direction of the Business and Fostering a Proactive Environment

By the end of the strategic planning process, you and your employees should have a clear direction of where you want the business to go in the future. These discussions and the planning process itself help put the business in the best position to succeed in the future.

Strategic planning gives you and your business time to figure out how to grow over the next few years and how to address new opportunities and challenges. Think about the challenges or issues your business may face in four or five years and plan accordingly, so your business doesn’t stumble down the road.

Strategic Planning Misconceptions

There are many strategic planning misconceptions. From not having enough time or thinking it only benefits larger businesses, to fearing you’ll put your business on the wrong path, there are a variety of reasons why business owners may be wary of strategic planning. But don’t be alarmed; strategic planning can help your business—big or small—and the benefits far outweigh any perceived negatives.

Regardless of the size of your business, a strategic plan is beneficial. Whether you are a small business or a large corporation with hundreds or thousands of employees, strategic planning helps you make sure the company is headed in the right direction.

But how do you know if you’re steering the company in the right direction? The beginning phases of strategic planning focus on research and discussions. The decisions you make during strategic planning aren’t based on assumptions; they’re based on research and information you’ve gathered while talking with your employees and people outside of your company.

The strategic planning process may seem daunting at first, but when you understand what’s involved and how to do it, it’s not that complicated. It takes time, but the amount you invest in the process pays off when everyone in your company works toward accomplishing the goals and objectives you’ve laid out.

The process doesn’t stymie creativity either. When you meet with your employees for strategic planning, you’re asking everyone to have a discussion and brainstorm ideas. The strategic planning process puts everyone’s minds together to think of creative ideas.

If you go through the strategic planning process once, don’t think you won’t have to do it again. The strategic plan is a living document; it should change over time. It’s not uncommon for business owners to create a strategic plan with their employees and rarely—or never—revisit the document. Reviewing and evaluating your strategic plan regularly will help keep you accountable and on track to achieve your goals and objectives.

What Makes Strategic Planning Successful?

Successful strategic planning involves a team effort among you and your employees, as well as among you and your vendors and other outside people. The more you engage your employees with strategic planning, the better they’ll understand the strategy you want to have for your business.

Strategic planning concepts also need to be flexible. While it’s necessary to have goals and objectives for your business, you also have to be able to adapt to changes. For instance, 44% of small businesses without a website, plan to create one in 2021 to adapt to the growing online shopping trend brought on by COVID-19.

strategic mapping

When strategic planning is successful, everyone in your business is on the same page with the business’s direction and goals. Each individual understands what makes the business stronger and what needs to be worked on. And it’s more likely that each person wants to contribute to the business’s growth and success.

When Should Strategic Planning Be Done?

When it comes to strategic planning, you want to start it sooner rather than later. It doesn’t necessarily have to be done in the first few days or weeks of the company’s life—you may want to be in business for a few months to give yourself a better idea of what is and isn’t working.

But even if you’ve owned your business for a long time, it’s not too late to get started on strategic planning. It’s never a bad time to sit down and think about the current status of your company and where you want to be in the next five to 10 years. When you’re ready, gather your team together and schedule regular meetings dedicated to strategic planning.

Where Do Strategic Plans Go Wrong?

Strategic planning is an ongoing commitment. Even if you go through an initial round of strategic planning and it leads to the development of your business’s first strategic plan, it’s still not finished. The plan has to be implemented.

Strategic plans also can go wrong if the goals and objectives you set are unrealistic. Every business owner wants to see their business grow and succeed, but if you set an overly ambitious growth rate, it could discourage you and your employees.

A successful strategic plan requires commitment. Your entire team needs to be focused on the business and carrying out the strategic plan. If the strategic plan isn’t being used regularly or as the foundation of the business, you and your employees can lose sight of the company’s direction and goals.

The top three reasons strategy implementation fails:

  • Poor communication
  • Lack of leadership
  • Using wrong measures

Reviewing and Updating Your Strategic Plan

A strategic plan is a living document. Don’t spend the time to create a strategic plan and then put it on the shelf to collect dust. Live by it. And regularly update your strategic plan. How often you should update your strategic plan depends on how your business works.

If your business works in a fast-paced industry and can be affected by changing outside factors, you should review and update your strategic plan on a more frequent basis. For example, if your business operates within the ever-evolving tech industry, you will probably want to check on your strategic plan after each quarter.

At the very least, you should review your strategic plan every year. When you review your strategic plan, you’re looking at the assumptions made and checking to see where your business stands in relation to those assumptions. What you thought would be challenges and threats to your business a year ago may not be the same now.

Don’t be afraid to change any part of the strategic plan. In fact, only 77% of small business owners are somewhat or very confident in their ability to execute their strategy but 95% still fall short of meeting all their goals. Updating your plan can help you stay on track with your goals. And if outside factors are having a bigger impact on your business than you initially thought, you may have to change your objectives or goals.

strategic business plan

The regular review is a good opportunity to check back in with your employees. Your employees helped you create the business’s strategic plan and they’re as invested in the success of it as you are. Give them a summary of where the business currently stands. Talk with them to see if things have improved or if they still have concerns with the business—or if any of their initial concerns have changed.

After you review the strategic plan, share any changes with your team. Even if you didn’t make any changes, it’s a good opportunity to give the rest of your company your thoughts on the business’s status and confirm that things are on the right track. You also can encourage your employees to continue working hard to achieve the goals and objectives in the strategic plan.

Focusing on the long-term strategy of your business is also essential. Long-term strategic planning is as important as having a business plan and can lead to the success of your business. You and your employees will understand the current status of the company, productivity will increase as everyone works toward achieving the business goals, and you’ll put yourself in a better position to address any potential issues that may come up in the future.

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119 Responses to "Strategic Planning"
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    • Stella | July 22, 2021 at 8:34 am


      • Small Biz Ahead | July 22, 2021 at 9:45 am

        Thank you, Stella!

    • ohio | July 3, 2021 at 9:46 am

      Fantastic article!! Done with clarity.
      But my question has always been, at what point does the goals and objectives come in the strategic Planning process?
      Do we establish the goals and objectives after defining the Mission and Vision statements or do we develop goals and objectives after the analytic tool is utilized (SWOT, PEST,)? etc

      • Small Biz Ahead | July 7, 2021 at 9:05 am

        Thanks for reaching out! This can depend on the business owner. While some business owners may have initial goals and objectives early on, it can also make sense to this after doing the analysis (SWOT, PEST). The information from these analyses can help create meaningful goals and objectives. The idea behind goals and objectives (both short- and long-term) is that they’re supposed to support/ladder up to the mission and vision statements.

    • Nkwain Dominic ngong | July 3, 2021 at 1:33 am

      Good article and very interesting.

      • Small Biz Ahead | July 6, 2021 at 7:36 am

        Thanks for the comment! We’re happy to hear you found it interesting.

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      • Small Biz Ahead | July 2, 2021 at 8:40 am

        You’re welcome, Muhammad!

    • Burfard | June 14, 2021 at 1:08 pm

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      • Small Biz Ahead | June 15, 2021 at 1:15 pm

        We’re glad you found it helpful! Thank you for the comment!

    • Samana Mahmood | June 8, 2021 at 2:54 am

      Great article. I really enjoyed reading it.

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        We’re glad you enjoyed reading it! Thanks for leaving a comment, Samana!

    • Thozama | June 2, 2021 at 3:03 pm

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    • Isanang | May 25, 2021 at 7:10 pm

      Excellent piece of information on strategic planning!

      • Small Biz Ahead | May 26, 2021 at 11:10 am

        We’re so glad you liked it! Thanks!

    • Adolf Rweyemamu | May 20, 2021 at 10:23 am

      I appreciate this greatly. It’s helpful for small businesses especially for new initiatives and those at the mature
      business stage. Thank you!

      • Small Biz Ahead | May 21, 2021 at 7:28 am

        We’re glad you liked it. Thank you for commenting, Adolf!

    • Negash | May 19, 2021 at 2:44 pm

      It is better to make some terms like vision, goal and mission clear.

    • suleyder | May 13, 2021 at 2:20 pm

      Appreciated article.

      • Small Biz Ahead | May 14, 2021 at 3:19 pm

        We’re glad you liked it. Thanks for commenting!

    • Joice Garcia | May 11, 2021 at 9:41 am

      Very informative! It helps me a lot as a student. Thank you 😊

      • Small Biz Ahead | May 11, 2021 at 4:04 pm

        You’re welcome, Joice! We’re always happy to help and glad to hear you find our articles informative.

    • Alish | April 27, 2021 at 10:40 am

      I enjoyed reading the article. Thank you for providing the overview about the topic. Examples and links are very useful too.

      • Small Biz Ahead | April 27, 2021 at 4:26 pm

        That’s great to hear! Thank you!

    • Steve Williams | April 23, 2021 at 1:03 pm

      Any discussion on Strategic Planning is good discussion – it is such a critical element of any organisation that aspires to be good and dares to be great.

      • Small Biz Ahead | April 23, 2021 at 3:13 pm

        Great point, Steve!

    • arsim | April 15, 2021 at 5:32 am

      A very interesting article.

      • Small Biz Ahead | April 16, 2021 at 10:47 am

        We’re glad you liked it! Thanks for commenting!

    • Beverly Hills | February 11, 2021 at 6:57 am

      Informative article! You have made strategic planning so easy to understand. But how do i reference this article in an academic paper?

      • Small Biz Ahead | February 12, 2021 at 3:21 pm

        One way to cite this article in an academic paper is like this:

        Vo, Eric. “What Is Strategic Planning.” Small Biz Ahead Blog, 2 Sept. 2020,

      • Phil Hewatstrategic | April 9, 2021 at 4:51 pm

        I fully agree with you. The article is useful, but mostly for beginners and students. But it is informative and I liked it as well.

    • Ferlyn Leyson | January 16, 2021 at 10:28 am

      Thank you for sharing this very informative article. It will definitely guide me in conducting our own Strategic Planning at our office.

      • Small Biz Ahead | January 20, 2021 at 3:00 pm

        Thanks for the comment. We’re glad the article could help!

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      I definitely enjoyed every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog and have some great content. Keep up the good work. SEO canada

      • Liz Macauley | December 15, 2020 at 3:47 pm

        That’s great to hear! Thanks for the comment!

    • Patricia | December 12, 2020 at 4:47 am

      This is helpful. Thank you.

      • Liz Macauley | December 15, 2020 at 3:45 pm

        Thanks for the comment, Patricia!

    • Jayford Muri | November 9, 2020 at 8:45 pm

      Really helpful… thanks alot.

      • Liz Macauley | November 10, 2020 at 8:33 am

        Glad you enjoyed the article!

    • Zodidi | October 13, 2020 at 1:52 pm

      What is the difference between Policy development & Strategic planning?

      • Gene Marks | January 21, 2021 at 3:09 pm

        Companies first come up with strategic plan to establish their long term goals and objectives along with general actions to be taken to support those goals and objectives. You then establish policies to ensure that your team is staying within those actions. For example, your strategic plan may say you want to increase revenues 20 percent next year in the aerospace market. Your actions will include marketing campaigns and outreach events. Your policies will then ensure that your team are not undertaking actions that are not included in these campaigns and events.

    • sabelo agribusiness | October 12, 2020 at 7:50 pm

      Thanks for your educative explanation on the preparation of strategic business plan.

    • Emily | September 6, 2020 at 9:33 pm

      Thank you for this article. It helped me to understand the strategic planning process, which is something I am studying and this was straightforward and to the point.

    • John Gilbert | August 20, 2020 at 6:33 am

      This article is a good basic overview. Something that must be emphasized is translating the strategic plan into specific actions with measurable outcomes. If you go into work on Monday after completing your plan and do your work the way you did before the plan, then the plan has already failed. I see this frequently in the businesses with which I work. Another key is to clearly tie individual staff roles and performance expectations and goals to the strategic goals. When effectively done, you begin to harness the very real power of employees’ intimate knowledge of their work and how to do it better.

    • Robert Lossy | August 11, 2020 at 5:07 am

      Thanks for sharing. This is very helpful to business owners and managers. As it is said, the strategic plan need to be flexible, same applies to getting knowledge of strategic plan as business environments keep changing.

      • Hannah Stacy | August 11, 2020 at 12:00 pm

        Glad to hear this was helpful. Thanks for reading!

    • Prince kwato | July 23, 2020 at 5:24 pm

      Thanks for so much for the this exciting read. I can’t wait to start doing the stuff with my team

    • Gabrielle Dickens | July 16, 2020 at 5:15 am

      Strategic planning is important to an organization because it provides a sense of direction and outlines measurable goals. Strategic planning is a tool that is useful for guiding day-to-day decisions and also for evaluating progress and changing approaches when moving forward. Found an another website it has lots of valuable information for everyone

    • Percept Consulting | July 14, 2020 at 12:50 am

      Thanks for sharing such an informative blog.

    • Nomalungelo Mjo | July 11, 2020 at 3:26 am

      I really enjoyed reading the motivates and gives direction in the business

    • Imo Uche | May 26, 2020 at 9:24 am

      I thank you for this platform because it is updating my knowledge on Strategic Planning

    • Oneka Faith Irene | May 14, 2020 at 1:14 pm

      I really enjoyed reading the article. It was written in simple language and in a manner that helped me identify key points under each subtitle. I am going to use this as a guide to some strategic plans am working on, thanks.

      • Anyaso Anyaogu Ekeoma | January 2, 2021 at 4:02 am

        This teaching is educative.

        • Liz Macauley | January 5, 2021 at 3:19 pm

          That’s good to hear. Glad you liked it!

    • Stephen | May 14, 2020 at 6:30 am

      This is a good and educative article. It’s very informative.

    • LORD JOEL | May 4, 2020 at 2:26 am

      I actually appreciate this piece. The writing is incredibly beneficial. my start up manufacturering business seems to be in better position with articles like this! My gratitude to the masterminds behind this program,

    • Sunny | April 4, 2020 at 2:37 am

      Your article is helpful if you have employees, but how does this work if you have sub-contractors? Do you get them involved?

    • Mfuthy | March 9, 2020 at 4:59 am

      Now i have an insight of what strategic planning is. So what can be the sub-topics to include when writing an essay?

    • Victoria | March 5, 2020 at 5:08 am

      Great article. Thanks for the detailed information. Your blog is by far the best source I’ve found. Thanks!

      • Chloe Silverman | March 5, 2020 at 8:51 am

        Thank you, Victoria!

        • Amosu Olufemi | July 28, 2021 at 3:11 am

          This is a comprehensive Strategic Planning manual.

    • Gemechu | March 1, 2020 at 7:27 pm

      Very interesting and valuable document. Enjoyed reading the participatory role of employees. Thanks a lot.

      • Chloe Silverman | March 2, 2020 at 8:56 am

        Thank you for the comment, Gemechu.

    • Vanessa Valentin | February 20, 2020 at 5:20 am

      Love this article!! Thanks.

      • Chloe Silverman | February 20, 2020 at 8:17 am

        We are so glad you enjoyed this article! Thank you for the comment, Vanessa!

    • Beby Donat | February 5, 2020 at 5:21 pm

      I send it to Beby.

    • Bert George | January 22, 2020 at 5:06 am

      Interesting read.

      • Chloe Silverman | January 22, 2020 at 8:53 am

        Thank you Bert!

    • Edward Ssenyange | January 9, 2020 at 4:10 am

      Very practical article- thankyou very much

      • Chloe Silverman | January 9, 2020 at 8:30 am

        Thank you for reading!

    • Leslie Hassler | January 8, 2020 at 3:40 pm

      Howdy! Great article on strategic planning for small businesses. I agree with the statistic you quote from Constant Contact. In my work, I find that most business owners can only think and plan about a year out. There are a couple of contributing factors to that ‘limited’ sight. For many business owners, this is the first time they have ever been where they are. They are suffering from ‘not knowing what they do not know.’ They are smart enough to recognize it, but they are cautious about the outlook because of it. The second is the rate of change in the economy, which only speeds up each year; it is just that very few businesses have the tools and expertise to keep pace with the change. Both factors lead to a general hesitation to look out too far or to dream too big.

      I love the fact that you see that strategic planning needs to flexible and inclusive. It’s crucial to have a framework but to be flexible to incorporate learnings and shifts along the way. When you involve all the people who work in and on your business, there is more engagement, better ideas and a higher rate of success.

      • Chloe Silverman | January 9, 2020 at 8:43 am

        Great insights. Thank you, Leslie!

    • Melvin | December 2, 2019 at 5:05 pm

      Thanks a lot for this wonderful article, Eric. You have resolved my problem of trying to know what strategic planning really is. I look forward to more up building articles.
      Thank you!

      • Chloe Silverman | December 3, 2019 at 9:20 am

        Thank you for the comment, Melvin!

    • Gene Marks | February 13, 2019 at 10:28 am

      Hi Christyne,

      Your question about involving subcontractors is an interesting one. To me, a plan should involve as many of those that are strategic to your business and getting as much feedback as possible – as long at it’s relevant – should be the goal. So if you have a few good contractors (like my company does) that you think could contribute some value to the formation of your plan I say go for it.

    • Christyne Price | February 12, 2019 at 10:59 pm

      Your article is helpful if you have employees, but how does this work if you have sub-contractors. Do you get them involved.

      • Hannah Sullivan | February 13, 2019 at 12:56 pm

        Hi Cristyne- please see the response below from Gene Marks.

    • John Rice | January 23, 2019 at 6:15 pm

      Great job. This was very helpful.

      • Hannah Sullivan | January 24, 2019 at 8:19 am

        Thank you for your feedback, John!

    • Leslie Smith | January 23, 2019 at 11:48 am

      You have the BEST newsletter! This article was another great one. I shared it on all my social media platforms. I offer strategic planning services and this article is helpful in promoting my services. As well, most people think a strategic plan is ONLY for nonprofits. Thank you!

      • Hannah Sullivan | January 23, 2019 at 3:49 pm

        Hi Leslie, thanks so much for sharing!

    • Patti Choby | January 23, 2019 at 10:06 am

      Great summary “how-to” article for busy business owners. I often encourage our clients to start simple and achieve! This road map is an excellent way to jump in to real-life strategy setting!

      • Hannah Sullivan | January 23, 2019 at 3:48 pm

        Thank you, Patti!

        • Zainab Mabini-Adesanya | April 10, 2021 at 5:39 pm

          This is an explicit, yet simple, post on strategic planning.

          Thanks deeply for sharing this!

          • Small Biz Ahead | April 12, 2021 at 2:52 pm

            You’re welcome! We’re so glad you liked it and found it informative.

    • Wende Malster | November 29, 2018 at 6:27 pm

      Great article, thanks for spelling this out in such easy-to-read terms.

      • Hannah Sullivan | December 3, 2018 at 8:41 am

        Thanks for your feedback, Wende!

      • Theophilus Turay | January 31, 2021 at 5:51 am

        It’s a great eye opener into strategic planning process. Thank you for the great efforts.

        • Small Biz Ahead | February 1, 2021 at 12:04 pm

          Glad you liked the article! Thanks for the comment!

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